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Press Releases

C.F Martin & Co. Welcomes John McElroy As New In-House General Counsel

NAZARETH, PA - Leading acoustic guitar maker C.F. Martin & Co. is pleased to welcome John McElroy as the company’s new in-house general counsel. McElroy’s dual passions for law and playing guitar make him uniquely qualified to handle the various aspects of his new position at Martin Guitar. Bringing over 14 years of extensive experience in banking, commercial law, and litigation, McElroy’s primary responsibilities as general counsel will include focusing on intellectual property issues, vendor contracts, artist endorsement contracts, as well as more general corporate issues from compliance and environmental issues to human resources, to coordinating with the various outside specialty counsels.

Martin Guitar Introduces Contemporary New Models at Musikmesse 2015 in Frankfurt

Nazareth, PA (Musikmesse, Hall 3.1 Booth F81) – C. F. Martin & Co. ( announces new X Series and Road Series models, which are set to be unveiled at Musikmesse 2015 in Frankfurt, Germany April 15-18. The contemporary X Series new models to be showcased include the 00X1AE and GPX1AE and GPCRSGT new Road Series model.

Additionally, on display will be the second Signature Artist Edition Guitar, Ed Sheeran X Signature Edition, which was designed in collaboration with multi-platinum selling artist Ed Sheeran. Sheeran is once again donating 100% of his royalties from the sales of each guitar to East Anglia’s Children’s Hospices ( ), a UK-based charity in his hometown. The organization, whose Royal Patron is The Duchess of Cambridge, supports families and cares for young people with life-threatening conditions and provides services across several UK counties, including Suffolk, where Sheeran was raised.

5 at 5 with Tal National on April 6

New York, New York - Ace Hotel is thrilled to continue with the fourth year of our 5 at 5 series, a collaboration with Martin Guitar, in which we ask some of our favorite artists to take over the lobby of Ace Hotel Downtown LA or Ace Hotel New York. Heeding the call, they fill it with music—five beautiful songs at 5 PM.

Martin Guitar Continues to Celebrate Their 50th Anniversary of the Martin D-35 With New Models at Musikmesse 2015 in Frankfurt

Nazareth, PA (Musikmesse, Hall 3.1 Booth F81) – C. F. Martin & Co. ( will unveil two new exceptional Dreadnought models at Musikmesse 2015 in Frankfurt, Germany April 15-18. The D-35E 50th Anniversary Limited Edition features Martin Guitar’s newly released Vintage Tone System (VTS) , and celebrates the 50th anniversary of the classic D-35 model.

C.F. Martin & Co. Announces the Promotion of Theresa Hoffman to International Sales Manager

NAZARETH, PA – C. F. Martin & Co. is pleased to announce that Theresa Hoffman has been promoted to International Sales Manager reporting directly to Steven Carletti, Vice President of Global Sales where she will be responsible for global customer management and sales leadership encompassing Martin’s Guitar and String divisions.

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