MARTIN GUITAR TO UNVEIL THREE INNOVATIVE INSTRUMENTS AT MUSIKMESSE 2012
Nazareth, PA - C. F. Martin & Co. (www.martinguitar.com) is bringing some of their outstanding new instruments to the international clientele at the Musikmesse Frankfurt from March 21-24. The iconic acoustic guitar-maker will unveil three innovative guitars that will enhance the brand’s already premiere line of instruments.
Attendees visiting the Martin Guitar booth (3.1 F81) will be able to have the chance to preview the new releases that feature an expansion of the highly successful Performing Artist Series instruments. The models being showcased will include:
DCPA4 Rosewood, GPCPA4 Rosewood, OMCPA4 Rosewood: With the phenomenal success of Martin's Performing Artist Series guitars launched in January 2010, Martin now introduces brand new versions of these special instruments - the PA4 rosewood models - adding even more tonal color and variety to the PA Series. Three cutaway models are included in the series: Dreadnought (DCPA4 Rosewood), Grand Performance (GPCPA4 Rosewood), and Orchestra Model (OMCPA4 Rosewood). Like their esteemed Sapele and Siris PA4 predecessors, PA4 rosewood models are constructed with solid tonewoods. The back and sides are matched East Indian rosewood, known for its excellent bass response, clear midrange and treble. Book matched Sitka spruce soundboards utilize Martin's hybrid “A-frame” scalloped bracing. Each of the new models features the slim, more parallel taper at the 12th fret, allowing for a more comfortable playing width up the neck. The bridge spacing is also modified to 2 3/16” - splitting the difference between Martin’s two traditional spacings. Add in Fishman’s simplified F1 Analog electronics array and you have a serious stage and studio instrument with great tone at an affordable price. Equipped with Martin SP Lifespan Acoustic Guitar Strings. Hardshell case included. (MSRP $1849.00)
Also on display at Musikmesse will be the company’s expanding and successful line of Martin SP® LIFESPAN™ acoustic strings. This will include the new 12 String, Baritone and two Extra Light offerings that were launched this fall. Introduced in the fall of 2010, Martin SP LIFESPAN is the fastest growing product in the acoustic string market. The SP core wire is engineered to hold tunings better than other brands and resist breaking, and with rich full tone and responsive attack, SP strings are perfect for everywhere from studio to stage. Treated with Cleartone® proprietary technology, Martin SP LIFESPAN string sets bring players the longest possible string life without sacrificing the legendary tone or natural feel for which Martin Strings have become known.
About Martin Guitar & Strings
C.F Martin & Co. (www.martinguitar.com) has been creating the finest instruments in the world for over 175 years. It continues to innovate, introducing techniques and features that have become industry standards including X-bracing, the 14-fret guitar and the “Dreadnought” size.
One of the world’s leading acoustic instrument makers, Martin guitars are hand-made by skilled craftsmen and women, who use a combination of new design and techniques along with those introduced by the company founder.
The company is also known for producing high-quality, popular acoustic guitar strings. These include the Martin SP® LIFESPAN™ line - the fastest-growing treated string in the industry, and the Martin SP line - which uses an industry leading core wire to hold tunings better.
Martin guitars and Martin Strings are the instruments and strings of choice for musicians around the world, from the icons of rock, country, folk and bluegrass to those just beginning their careers. They can be seen across all segments of pop culture, from television (Glee, Psych, Raising Hope and American Idol) to the movies; on Broadway and in books, online, and gracing the covers of popular magazines on newsstands everywhere. Connect with Martin and Martin Strings on Facebook, Twitter, Tumblr, YouTube and via www.martinguitar.com and www.martinstrings.com.
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Director, Promotional Marketing
C. F. Martin & Co.
DKC Public Relations
for Martin Guitar