MARTIN GUITAR LAUNCHES UPDATED INTERACTIVE WEB PORTAL
MartinGuitar.com includes updated features such as Guitar Finder, enhanced Martin String destination, 1833 Shop eStore and Official Martin Blog
NAZARETH, PA - C. F. Martin & Co. (www.martinguitar.com) has today announced the launch of its completely redesigned website, martinguitar.com. Liquid Interactive, a global interactive marketing agency based in Breningsville, PA, was selected to redesign the site in October 2011. The re-design includes the addition of a Guitar Finder feature, allowing easy access to a list of official Martin dealers; an updated 1833 shop e-commerce portal; updated information about the Martin Custom Shop; a more comprehensive database of instrument and string choices; and the official Martin Guitar blog featuring news about the company's offerings as well as the music industry in general.
"We are thrilled with the outcome of the re-design," said Amani Duncan, director, promotional marketing for C. F. Martin & Co. "Our partnership with Liquid Interactive has given us a robust website that allows for ease of use, and greater access to official Martin information than ever before. We look forward to the positive feedback we are sure to receive from existing Martin customers, as well as the new fans our website will bring in."
Existing features that Liquid Interactive enhanced for the redesigned version of martinguitar.com include the 1833 Shop, Martin's e-commerce site for Martin-branded items and apparel; an updated News Room; social media feeds linking directly to Martin's Twitter, Facebook and Flickr pages; photo and video galleries; a section on guitar care; and one entitled Players dedicated to Martin's famous fans, guitar and string Brand Ambassadors and Signature Artists. Liquid will also develop a mobile website version coinciding with the redesign allowing for streamlined browsing from mobile devices as well as a Spanish-language micro-site.
About Martin Guitar & Martin Strings
C.F Martin & Co. (www.martinguitar.com) has been creating the finest instruments in the world for over 175 years. It continues to innovate, introducing techniques and features that have become industry standards including X-bracing, the 14-fret guitar and the "Dreadnought" size.
One of the world's leading acoustic instrument makers, Martin guitars are hand-made by skilled craftsmen and women, who use a combination of new design and techniques along with those introduced by the company founder.
The company is also known for producing high-quality, popular acoustic guitar strings. These include the Martin SP® LIFESPAN™ line - the fastest-growing treated string in the industry, and the Martin SP line - which uses an industry leading core wire to hold tunings better.
Martin guitars and Martin Strings are the instruments and strings of choice for musicians around the world, from the icons of rock, country, folk and bluegrass to those just beginning their careers. They can be seen across all segments of pop culture, from television (Glee, Psych, Raising Hope and American Idol) to the movies; on Broadway and in books, online, and gracing the covers of popular magazines on newsstands everywhere. Connect with Martin and Martin Strings on Facebook, Twitter, Tumblr, YouTube and via www.martinguitar.com and www.martinstrings.com.
DKC for Martin Guitar
Director, Promotional Marketing
C. F. Martin & Co.