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NAZARETH, PA - C.F. Martin & Co. ( today announced that the company is telling its story in a new video that is part of UPS' global "We Love Logistics" campaign. Now featured at, as well as UPS' Facebook page and YouTube channel, Martin Guitar's Customer Story takes a look at how logistics helps to create Martin's iconic acoustic guitars and strings, and get them into the hands of players around the world.

"Making the industry's finest acoustic guitars for over 175 years is something that's made our family business quite proud, but one of the most important aspects of our operations is making sure we ship each instrument efficiently, accurately and safely to our dealers and customers around the world," said Chris Martin IV, the sixth-generation Martin to serve as chairman and CEO of the company. "Our long-term partnership with UPS has made that possible; and we love logistics as much as musicians love their Martin guitars."

Since its launch in September 2010, UPS's We Love Logistics campaign has leveraged case studies of key customers to demonstrate the transformative power of logistics within a business. "Martin Guitar is a great example to include in our campaign," said Betsy Wilson, Director of Global Advertising at UPS. "This story clearly shows how partnering with UPS can help a growing company expand and compete in a global marketplace, all while delivering a high-quality product and a great customer experience."

About UPS
UPS (NYSE: UPS) is a global leader in logistics, offering a broad range of solutions including transporting packages and freight; facilitating international trade, and deploying advanced technology to more efficiently manage the world of business. Headquartered in Atlanta, UPS serves more than 220 countries and territories worldwide.

To learn more about UPS on the Web, please visit, read the corporate blog at, and visit for the latest news.

About Martin Guitar
C.F Martin & Co. ( has been creating the finest instruments in the world for over 175 years. It continues to innovate, introducing techniques and features that have become industry standards including X-bracing, the 14-fret guitar and the "Dreadnought" size.

One of the world's leading acoustic instrument makers, Martin guitars are hand-made by skilled craftsmen and women, who use a combination of new design and techniques along with those introduced by the company founder.

The company is also known for producing high-quality, popular acoustic guitar strings. These include the Martin SP® LIFESPAN™ line - the fastest-growing treated string in the industry, and the Martin SP line - which uses an industry leading core wire to hold tunings better.

Martin guitars and Martin Strings are the instruments and strings of choice for musicians around the world, from the icons of rock, country, folk and bluegrass to those just beginning their careers. They can be seen across all segments of pop culture, from television (Glee, Psych, Raising Hope and American Idol) to the movies; on Broadway and in books, online, and gracing the covers of popular magazines on newsstands everywhere. Connect with Martin and Martin Strings on Facebook, Twitter, Tumblr, YouTube and via and

Media Contacts: Matt Biscuiti
The Lippin Group
for Martin Guitar
This email address is being protected from spambots. You need JavaScript enabled to view it.

Amani Duncan
Director, Promotional Marketing
C. F. Martin & Co.
This email address is being protected from spambots. You need JavaScript enabled to view it.

Natalie Godwin
UPS Public Relations
Global Products & Services
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