C. F. Martin & Co. to Use Martin SP Lifespan Acoustic Guitar Strings on Production Guitars
Martin Guitars with SP Lifespan Sets on Display at the 2011 Winter NAMM Show
NAZARETH, PA, December 27, 2011 - C. F. Martin & Co., Inc. (www.martinguitar.com) announced that effective today the company will use Martin SP Lifespan acoustic guitar strings on production guitars. Martin SP Lifespan strings with Cleartone proprietary technology provide a rich full tone with the added benefit of longer life. Guitars leaving the factory using SP Lifespan will have a hang tag for identification at the retailer.
Visitors to the Martin Booth (#5454, Hall B) during the 2011 Winter NAMM Show will be able to experience SP Lifespan sets on Martin Guitars on display.
Introduced late in 2010, Martin SP Lifespan acoustic guitar strings have already captured the attention of consumers. The Martin SP Lifespan acoustic guitar strings start with ultra-pure steel SP core wire, which delivers a perfect combination of tensile strength and response. Bronze electroplating is added to protect and enhance the core wire, which is complemented by the wraps that bring the full, rich tone players demand. Finally, Martin's custom wrapping techniques ensure tight tolerances to gauge and tension.
Martin SP sets are sent to Everly Music for treatment with Cleartone proprietary technology. This treatment provides the thinnest protection in the industry and does not flake or peel. The treatment protects both the wrap and core wire by repelling dirt and grime that can deaden a string. Wrap windings remain open and uncovered to permit natural vibration patterns. The Cleartone proprietary technology preserves and protects the natural rich full tone of the Martin SP strings. Superior Performance meets Long Life!
For more information, visit www.splifespan.com.
About Martin Guitar:
Founded over 175 years ago in 1833 by Christian Frederick Martin, C.F. Martin & Co. has been continuously family owned and operated for six generations. The oldest surviving acoustic instrument maker in the world, Martin guitars are hand-made by skilled craftsmen and women, many still using the design and techniques introduced by the company founder in the 1830s. The privately held manufacturer is highly regarded for creating some of the finest instruments and introducing innovations that have become industry standards in the music products industry including the now-standard X-bracing, the 14-fret guitar and the "Dreadnought" size. Current Chairman and CEO Christian Frederick Martin, IV, took the helm of the company in 1986.
About Everly Music:
Everly Music, owned by Phil Everly of the Everly Brothers, introduced Cleartone Strings in 2005. Designed to extend string life longer than traditional strings, Cleartone proprietary technology is trusted worldwide by professionals and industry veterans alike. Everly Music is a family owned and operated business in North Hollywood, California, supplying high quality strings and musical accessories under the Cleartone, Red, Sevilla, Everly and Star Picks brands. www.everlymusic.com