C.F. MARTIN & CO. NAMES SCOTT SASSER DIRECTOR OF U. S. SALES
Source: C.F. Martin & Co. Press Release
Nazareth, PA - June 19, 2008 - C.F. Martin & Co. has named Scott Sasser, Director of U. S. Sales, it was announced today by Chairman and CEO Christian F. Martin, IV. With over 12-years experience in the sales field, Sasser's key responsibilities will be overseeing C. F. Martin's network of District Sales Managers and Inside Sales Operations effective July 7, 2008. Sasser will report to Steven Carletti, Vice President of Marketing and Sales.
"Scott Sasser's experience within the music industry encompasses both sales and manufacturing. In addition to his great product knowledge, Scott understands the value of creating enthusiasm for the Martin brand throughout the dealer network." said Steven Carletti. "We're confident that he will be a vital addition to our company and our culture."
Prior to his appointment, Sasser was formerly national sales director of Mapex USA and a dealer sales & support manager with the Gibson Musical Instrument Corporation, both based in Nashville, TN. He holds a BA from Northeast Louisiana University.
About Martin Guitar
Founded in 1833, C.F. Martin & Co. is celebrating its 175th Anniversary as the oldest surviving maker of guitars in the world. Currently the largest producer of acoustic guitars in the United States, the company is highly regarded for creating some of the finest instruments and introducing innovations that have become industry standards in the music products industry. The Martin Guitar Company has been continuously family owned and operated for six generations, currently headed by Chairman and CEO Christian Frederick Martin IV. Martin guitars are hand-made by skilled craftsmen and women, many still using the design and techniques introduced by the company founder in the 1830s. The privately held manufacturer is acknowledged as the creator of some of the world's finest musical instruments. Martin innovations include the now-standard x-bracing, the 14-fret guitar and the "Dreadnought" size.