Chapter 9: An Era on Prosperity
Frank Henry Martin died at the age of 81 in 1948, and C. F. Martin III assumed the presidency of the company, which continued to enjoy worldwide recognition for its guitars of uncompromising quality. Post-war prosperity, coupled with a growing interest in guitars and folk music, made the years 1948-1970 an unprecedented era of growth for C. F. Martin. Demand for Martin guitars increased at a far greater pace than did production capacity, and thus by the early ’60s the company was back-ordered as much as three years. While some might have felt that Martin’s back-order situation was enviable, C. F. Martin III recounted that it was a frustrating time. "When someone walks into a music store with several hundred dollars and asks for a Martin guitar, he wants it then, not three years later. Our lack of production capacity at the time cost us sales and strained our relationships with our dealer family."
Thus, C. F. Martin III, with the aid of his son, Frank Herbert Martin, who joined the company in 1955, made the major decision to build a new larger plant. In 1964 the North Street plant, with its multi-story construction and numerous additions, was no longer adequate to service the demand for the company’s product. "The North Street plant was not the best production facility, but running up and down four flights of stairs constantly every day probably contributed to the longevity of Martin family members," quipped C. F. Martin III.
Production methods at the new Sycamore Street Martin plant have evolved slightly from methods used at North Street. Hand craftsmanship was and remains the trademark of the Martin guitar. However, with the building’s efficient one-story layout, Martin has been able to improve the flow of materials and work in progress and thus gradually increase output without sacrificing quality.
Under the direction of Frank Herbert Martin, who succeeded his father, C. F. Martin III, as president in 1970, Martin began a period of acquisition. In 1970, the company purchased the renowned Vega Banjo Works of Boston. Months later, it acquired the Fibes Drum Company, makers of a unique fiberglass drum. The year 1970 brought still another acquisition, that of the Darco String Company, owned by John D’Addario, Sr., John D’Addario, Jr., and James D’Addario. Another addition in the early ’70s was the A. B. Herman Carlson Levin Company of Sweden. Levin made a variety of classic guitars as well as the steel string type. In subsequent years, Vega, Levin and Fibes were spun off; however, the manufacture of Martin and Darco strings remains an integral part of the company.
Table of Contents
Chapter 1: The C. F. Martin Story
Chapter 2: Fleeing Restrictive Guilds
Chapter 3: Guitars for Wine
Chapter 4: From Workshop to Factory
Chapter 5: Testing a Young Man's Character
Chapter 6: Education Instead of Sales
Chapter 7: Riding the Ukulele Boom
Chapter 8: Martin Innovations
Chapter 9: An Era of Prosperity
Chapter 10: The Sixth Generation
Chapter 11: Ecological Concerns
Chapter 12: Continuing Adherence to Principles