Martin Guitar Plants First Wildlife Garden as Part of a New Conservation Landscape Inititive
Friday, September 12 2014 16:50C.F. Martin & Co., Inc., (Martin Guitar), in Nazareth, was first to take advantage of new funding available for conservation landscaping projects in the Lehigh Valley. About two hundred native shrubs and perennials were installed near the entrance of the famous guitar facility, and Martin Guitar added another forty-five plants on their own. The new plantings feature an interpretive sign that explains the wildlife value of the new garden. “I wanted this garden right near our main entrance where people can see it,” said Chris Martin, owner of Martin Guitar, during the official garden opening earlier this week.
Thomas Rhett Strikes a Chord with Martin Guitar
Tuesday, September 09 2014 07:53Nashville, TN – C.F. Martin & Co., Inc. proudly invites hit singer/songwriter THOMAS RHETT into their prestigious Martin Ambassador Program today, which honors musicians for their understanding and appreciation of the guitar's history and craftsmanship. The CMA New Artist of the Year nominee had the unique opportunity to visit their factory in Nazareth, Pennsylvania, last week before a tour stop to meet Martin's craftsmen and women, marketing team and Martin's Chief Product Officer, Fred Greene, to begin discussions on his Custom guitar. He joins a roster of artists across multiple genres, including Ed Sheeran, The Avett Brothers, Colbie Caillat, Jason Isbell, Hunter Hayes, Dierks Bentley, Del McCoury, The Milk Carton Kids, James Valentine of Maroon 5, to name a few.
Author Signing: C.F. Martin & Co. Featured in New Book
Tuesday, August 12 2014 15:45Telling a story in pictures is C.F. Martin & Co., the newest addition to Arcadia Publishing’s popular Images of America series. The book by author and Martin employee Dick Boak, with a Foreword by C.F. Martin IV, is set to release on August 18, 2014. The book boasts 200 vintage images, many of which have never been published, and chronicles the evolution of the iconic family guitar business.
In Honor of World Elephant Day - Martin D-28 Guitar (left-handed) Autographed by Paul McCartney to #SaveElephants, Benefitting The Nature Conservancy
Monday, August 11 2014 16:02Arlington, VA – One of the most beloved Singer/Songwriters of all time is helping save one of the world’s most beloved species in honor of World Elephant Day. The Nature Conservancy will auction a Martin D-28 (left-handed) guitar autographed by Sir Paul McCartney provided by Martin Guitar, founding sponsor of The Nature Conservancy’s #SaveElephants initiative tomorrow at 9 am Eastern. You can learn more about bidding on this one of a kind guitar at http://bit.ly/1yr1npS. Sir Paul has worked passionately for decades to make the world a better place for animals. In a nod to Woody Guthrie’s famous guitar, Sir Paul wrote “This Guitar Saves Elephants” on this gorgeous Martin D-28 that is left-handed like Sir Paul plays. A fitting slogan since the funds raised will be directed to The Nature Conservancy’s African Elephant Initiative, a global effort to work with partners in Africa, China, and elsewhere to increase security for elephants on the ground and to reduce demand for ivory.
C.F. Martin & Co. Featured in New Book
Monday, July 28 2014 09:00Telling a story in pictures is C.F. Martin & Co., the newest addition to Arcadia Publishing’s popular Images of America series. The book by author and Martin employee Dick Boak, with a foreward by C.F. Martin IV, is set to release on August 18, 2014. The book boasts 200 vintage images, many of which have never been published, and chronicles the evolution of the iconic family guitar business.
Martin Guitar Celebrates Legacy of Craftsmanship With Five New Models at Summer NAMM 2014 in Nashville, July 17-19
Tuesday, July 08 2014 09:00Models to include Anniversary Limited Editions and Popular X series Nazareth, PA (NAMM, Booth 902) – July 8, 2014 - C. F. Martin & Co. (www.martinguitar.com) continues to celebrate their outstanding legacy of craftsmanship with five new models to be unveiled this July at Summer NAMM 2014 in Nashville. Two unique limited edition anniversary models will pay tribute to Martin’s factory locations on Sycamore Street in Nazareth, PA and Navojoa, Mexico. Attendees will also be introduced to this year’s exclusive Nashville show special, a follow up to the popular D-42 model showcased at Summer NAMM 2012, and two stunning new additions to the acclaimed X model series.
Martin's Got That "Louvin Feeling" at Summer NAMM 2014
Monday, July 07 2014 09:00Martin Guitar Custom Shop to unveil two new models – The First Ever Photo-Imprint Design Paying Tribute to the Louvin Brothers and the CS-GP-14 Nazareth, PA (NAMM, Booth 902)– July 7, 2014 - C. F. Martin & Co. (www.martinguitar.com) will pay tribute to beloved gospel and country legends The Louvin Brothers when they unveil the new D-28 Louvin Brothers Custom Signature Edition at Summer NAMM 2014 in Nashville, July 17-19. It is the first guitar made by Martin that features a special photographic imprint on the solid Sitka spruce top, with a graphic inspired by the Louvin Brothers’ iconic album cover, “Satan is Real.”
Industry Icon Martin Guitar and The Nature Conservancy Partner to Save Elephants
Wednesday, June 25 2014 16:10Custom Guitars to Include the name Satao to honor Elephant Recently Slaughtered for Ivory Arlington, VA – June 26, 2014 –It’s estimated that there were 1.2 million elephants in Africa in 1980. Now there are only about 430,000, with an estimated 20,000 elephants killed last year alone. Tragically, one of the world’s largest and most famous elephants, Satao, was recently killed by poachers in Kenya, fueling global outcry for action. To help end the worst poaching crisis in history, Martin Guitar and The Nature Conservancy launched a partnership today to ramp up efforts in Africa and China through #SaveElephants, a campaign to increase resources for elephant protection, add to growing global pressure on leaders, and to provide concerned individuals with opportunities to take action. Music artists have also lent their support as elephant ambassadors to help raise awareness.
C.F. Martin & Co. Announces the Promotion of Jerry Lawlor to International Sales Manager
Monday, June 16 2014 09:00NAZARETH, PA – July 16, 2014 - C. F. Martin & Co. is pleased to announce that Jerry Lawlor has been promoted to International Sales Manager where he will be responsible for global customer management and sales leadership encompassing Martin’s Guitar and String divisions. Jerry joined C. F. Martin & Co. in 2011 as the String Sales Representative and has been responsible for global string sales and sales management since 2012.
C.F. Martin & Co. Announces the Promotion of Gregory Paul to Chief Technology Officer
Monday, June 09 2014 09:00NAZARETH, PA – June 9, 2014 – C.F. Martin & Co. is pleased to announce that Gregory Paul has been named Chief Technology Officer (CTO) within the company, assuming responsibility for quality assurance, corporate operations, community relations, information technology, research and development and legal regulatory and government affairs.
C.F. Martin & Co. Announces the Promotion of Fred Greene to Chief Product Officer
Monday, June 02 2014 09:00NAZARETH, PA – June 2, 2014 – C.F. Martin & Co. is pleased to announce that Fred Greene has been named Chief Product Officer (CPO), assuming responsibility for all product-related matters including product strategy, conception and development, production, innovation and product management. He will continue to be responsible for key aspects of Martin's guitar and strings businesses, including the incredibly successful Custom Shop, new model designs, and manufacturing.
Chris Martin to Accept Sustainable Standard-Setter Award On Behalf of C.F. Martin & Co. at the Rainforest Alliance 2014 Annual Gala
Wednesday, May 07 2014 08:16Nazareth, PA - The Rainforest Alliance will honor C.F. Martin & Co. with the Sustainable Standard-Setter Award at their annual gala this evening, May 7th at the American Museum of Natural History in New York City. The dinner and awards ceremony recognizes industry champions who prioritize environmental sustainability.
Hunter Hayes Announces Tudor Watch U.S.A. as Official Timekeeper of "Hunter Hayes' 24 Hour Road Race to End Child Hunger"
Monday, April 28 2014 14:13Nashville, TN – Multiple GRAMMY-nominee Hunter Hayes is celebrating the May 6 release of his highly anticipated album Storyline by teaming up with ConAgra Foods to end child hunger while attempting to break the GUINNESS WORLD RECORDS® record for Most Concerts Played in multiple cities in 24 hours. Announced today, TUDOR Watch U.S.A will be the Official Timekeeper for the "Hunter Hayes’ 24 Hour Road Race to End Child Hunger." Throughout the race, Hunter will be wearing a TUDOR Heritage Chrono timepiece and upon conclusion, this special timepiece engraved with the official race logo will be auctioned to raise money for Feeding America, the nation's leading domestic hunger-relief charity. Fans can join the conversation on Twitter using #HHRECORDWEEK as Hunter attempts to break the world record during his exciting record release week.
The Academy of Country Music Announces Sponsors and Partner for Events Throughout the Week Vegas Goes Country
Friday, April 04 2014 17:12Encino, CA – The Academy of Country Music and dick clark productions announced today the sponsors and promotional partners including Amazon, Barefoot Wine & Bubbly, Beats Music, Cabela’s, CAT Entertainment Services, ConAgra Foods, Coors, Cumulus, Dr Pepper, Firestone, Grey Goose, Hostess, Justin Boots, Kohl’s Department Stores, the city of Las Vegas, Martin Guitar, Music Choice, Ole Smoky, PEOPLE Magazine, Pure Via, Ram Trucks, Shazam, SoundExchange, The Boot Campaign, Wrangler Jeans, Yahoo and more associated with events throughout the Week Vegas Goes Country®. The week culminates with the 49th Academy of Country Music Awards broadcast from the MGM Grand Garden Arena in Las Vegas Sunday, April 6, 2014 at 8:00 PM live ET/delayed PT on the CBS Television Network.
Hunter Hayes Announces "Hunter Hayes' 24 Hour Road Race to End Child Hunger"
Wednesday, March 12 2014 08:41Nashville, TN – Multiple GRAMMY-nominee Hunter Hayes and ConAgra Foods have teamed up to end child hunger while attempting to break the GUINNESS WORLD RECORDS® record for the Most Concerts Played in multiple cities in a 24-hour period. Hunter will kick off the "Hunter Hayes’ 24 Hour Road Race to End Child Hunger", brought to you in part by ConAgra Foods’ Child Hunger Ends Here program, Friday, May 9 on Good Morning America in New York City. He is attempting to break the record (currently eight shows in 24 hours set by the Flaming Lips who broke the previous record made by Jay-Z) by playing 10 shows in 10 cities in 24 hours. VIP packages for the “24 Hour Road Race” are on sale now. Hunter recently debuted his music video on Good Morning America for his current single, “Invisible” featured on his new album Storyline being released May 6 on Atlantic Records / Warner Music Nashville.
Martin Guitar to Unveil Four New Models at Musikmesse 2014 in Frankfurt
Monday, March 10 2014 09:00Nazareth, PA – C. F. Martin & Co. (www.martinguitar.com) will unveil four outstanding new models at Musikmesse 2014, Hall 3.1 Stand F81, in Frankfurt, Germany March 12-15. Two new retro-inspired models, the 000-18 and OM-28, both highlight distinct vintage design and include features that can be found on coveted Martin pre-war era guitars. Additionally, two new cutaway models are being introduced, the DC-Aura GT and GPC-Aura GT, both of which will come equipped with Fishman F1 Aura Plus electronics.
Lehigh Valley Ad Agency Spark Nabs Three “Gold Louix” Awards at 85th Annual Art Directors’ Club of Philadelphia Gala
Friday, February 28 2014 11:38Creative work produced by Lehigh Valley advertising agency Spark (sparkcreatives.com) captured three “Gold Louix” awards at the 85th Annual Art Directors’ Club of Philadelphia Award Show, held on February 27 at Hotel Monaco in Philadelphia. The event recognizes the best advertising and design work each year from the greater Philadelphia area.
Secret Road Music Publishing, Songspace and Martin Guitar Announce $20,000 “Pub Deal” Contest
Thursday, February 27 2014 09:18NASHVILLE, TN (Feb. 26th, 2014) - Leading music licensing, publishing and management company Secret Road has teamed up with music technology startup Songspace and world renowned instrument maker Martin Guitar to present the 2nd annual “Pub Deal,” a contest to win a one-year, $20,000 publishing contract, open to songwriters and artists of all genres. In addition to taking home a non-recoupable $20,000 advance, the winning artist will work with Secret Road throughout the year to build their repertoire and market their songs for licensing in film and TV.
Pro Burton Snowboarder Danny Davis Joins the Martin Guitar Ambassador Family
Wednesday, January 29 2014 13:54Nazareth, PA – C.F. Martin & Co. has officially announced professional snowboarder Danny Davis as a Martin Guitar Ambassador. Danny became an ambassador after Burton Snowboards, Martin Guitar and Danny came together this past year to collaborate on Burton's new Winter 15 Easy Livin Snowboard, which features Martin Guitar-inspired graphics. Danny, who was just won the 2014 X Games Snowboard Superpipe and heads to Russia later this month, is an avid guitar player making his partnership with Martin a perfect way to blend his love of both snowboarding and music.
Ed Sheeran Becomes an EACH Ambassador
Wednesday, February 19 2014 12:17Ed visited The Treehouse today (Tuesday Feb 18th) to meet with children and EACH staff to find out more about the charity which provides care and support for life-threatened children, young people and their families.To publicly recognise and celebrate Ed's support, EACH has asked him to become an ambassador.
Martin Guitar's Navojoa Factory Continues to Evolve and Grow as it Celebrates 25th Anniversary
Monday, February 10 2014 09:00Nazareth, PA - C. F. Martin & Co. (www.martinguitar.com) marked the 25th anniversary of its factory in Navojoa, Sonora, Mexico with a celebration attended by the Board of Directors and the newly released Road Series DRSGT and 000RSGT models.
C.F. Martin & Co. Named the Official Music Sponsor of Wanderlust Festival O’ahu February 27-March 2, 2014
Wednesday, January 29 2014 10:40Nazareth, PA – C.F. Martin & Co. will be the official music sponsor of the second annual Wanderlust Festival O'ahu February 27-March 2, 2014 at the Turtle Bay Resort on the Hawaiian North Shore. Wanderlust, the world's largest and fastest growing yoga and music festival series, hosts thousands of people to enjoy live music, yoga, inspirational speakers, kayaking, surfing and more in spectacular outdoor settings. During the four-day festival, Martin Guitar will hold guitar and ukelele workshops onsite and offer attendees the chance to win a Martin ukelele or guitar among other Martin gear. Visitors will also be able to sign up to perform their favorite song at the Martin Guitar Jam Tent.
Martin Guitar Revisits its Historic Roots With Two Innovative Series to be Unveiled at Winter NAMM 2014
Monday, January 20 2014 00:00Nazareth, PA (NAMM, Booth 5454, Hall B) – C. F. Martin & Co. (www.martinguitar.com) continues to revisit their historic roots by further enhancing stylistic and technical innovations from some of their best vintage models from past decades including the 20s, 30s, 40s and 60s. Outstanding examples of these new models will be featured in two newly expanded series, Retro and Authentics, and will be unveiled at the Winter NAMM Show in Anaheim, California January 23-26, 2014. The iconic acoustic guitar-maker will also introduce to attendees two new additions to its acclaimed Road Series, and a reinterpretation of a classic Martin product, Martin Retro™ Strings.
C.F. Martin & Co. Releases “180 Years of Music Tradition” Interactive Tool
Tuesday, January 14 2014 09:12Nazareth, PA – C.F. Martin & Co. has launched “180 Years of Music Tradition,” a new interactive tool for music enthusiasts that highlights the guitar maker’s vast musical influence. Available at www.martinguitar.com/music, fans can click and zoom through a variety of artists and see how Martin Guitar was essential in creating history’s most influential sounds. Genres include Blues, Contemporary Jazz, Gospel, Rock ‘n Roll, Western Swing, Folk and many others. By clicking on an artist, a pop-up box will appear with a brief history and an embedded Spotify track. The tool is a unique and interactive way to show how music is the result of one generation influencing another.
Genesis of American Guitar to be Explored in Metropolitan Museum’s New Exhibition
Monday, January 13 2014 12:20New York, New York - Thirty-five rare guitars that illustrate the early history of the instrument in America will go on view at The Metropolitan Museum of Art, beginning January 14. Drawn from the Museum’s own holdings as well as from the Martin Guitar Museum in Nazareth, Pennsylvania, and several private collections, Early American Guitars: The Instruments of C. F. Martin will trace the birth of the American guitar by shedding light on the contributions of Christian Frederick Martin, a German immigrant who invented a uniquely American form of the guitar in the first half of the 19th century. The exhibition will highlight the largest collection of instruments by this renowned maker ever to be displayed publicly, including the earliest known guitar signed by Martin, the earliest established guitar with his famed X-braced construction, and several extraordinary decorated examples of his work. Also on view will be a 1939 guitar made by Martin Guitar that was played by Eric Clapton on MTV’s Unplugged series in 1992, representing the long trajectory of guitar building by the company founded by Christian Frederick Martin.