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NAZARETH, PA - C.F. Martin & Co. announced that, effective January 1st 2012, Electric Factory Pty Ltd. will be the authorized distributor of the full-line of instruments for Martin Guitar and Martin Strings in the Australian market.

"We are very pleased to be working with Electric Factory to distribute Martin Guitars and Strings in Australia," said Steve Carletti, Vice President of Sales for C.F. Martin & Co. "Australia has a great deal of growth potential for our company and we are confident that we have chosen the right single distributor for our instruments in this market."

"The need from the marketplace and our rapid sales growth were key factors in our decision to consolidate our sales effort in Australia to one major full-line distributor," said Keith Lombardi, President of C.F. Martin & Co. "We look forward to a long and healthy working relationship with Electric Factory."

About Martin Guitar & Martin Strings
C.F Martin & Co. ( has been creating the finest instruments in the world for over 175 years. It continues to innovate, introducing techniques and features that have become industry standards including X-bracing, the 14-fret guitar and the "Dreadnought" size.

One of the world's leading acoustic instrument makers, Martin guitars are hand-made by skilled craftsmen and women, who use a combination of new design and techniques along with those introduced by the company founder.

The company is also known for producing high-quality, popular acoustic guitar strings. These include the Martin SP® LIFESPAN™ line - the fastest-growing treated string in the industry, and the Martin SP line - which uses an industry leading core wire to hold tunings better.

Martin guitars and Martin Strings are the instruments and strings of choice for musicians around the world, from the icons of rock, country, folk and bluegrass to those just beginning their careers. They can be seen across all segments of pop culture, from television (Glee, Psych, Raising Hope and American Idol) to the movies; on Broadway and in books, online, and gracing the covers of popular magazines on newsstands everywhere. Connect with Martin and Martin Strings on Facebook, Twitter, Tumblr, YouTube and via and

Media Contacts:
Louise O'Brien
for Martin Guitar
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Amani Duncan
Director, Promotional Marketing
C. F. Martin & Co.
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