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2011 Life is good Festival

 

The two-day music and fundraising festival is hosted by Life is good®, a Boston-based company that spreads the power of optimism through its colorful collection of apparel and accessories and through its social mission to help kids overcome life-threatening challenges. The annual event will make its return to Prowse Farm at the foot of the Blue Hills, just minutes from Boston. In addition to two days of music, the festival will also include various games and activities, diverse local food and hands-on art projects.

At the event, Martin Guitar will be hosting the all new Martin Jam Tent, offering festival attendees a chance to jump up on the Martin Jam Stage to perform their own music or jam on a Martin Guitar. Those who do will get a chance to be seen on the Martin Guitar website and win an LXM Little Martin. The tent will be open throughout the festival with a full display of new and classic model Martin guitars and ukuleles to check out, including Custom Shop models. Martin Guitar will also be giving away new Martin Gear and Strings daily through the "Jam for Free" giveaway drawing.

The 2011 Life is good Festival will feature national headlining artists Ray LaMontagne, The Avett Brothers, Michael Franti and Spearhead, The Levon Helm Band, Robert Randolph and the Family Band, Brandi Carlile, Martin Sexton, Raphael Saadiq, Ingrid Michaelson and The Hold Steady as well as The Dirty Dozen Brass Band, Maceo Parker, Tristan Prettyman, The Ryan Montbleau Band, Zee Avi, Dwight and Nicole, and Jenny Dee and the Deelinquents. Kindie rock superstars Imagination Movers and The Laurie Berkner Band will headline the Good Kids Stage alongside special kids performances from Keller Williams and Ben Rudnick and Friends.

Tickets for the festival are on sale at www.lifeisgood.com/festivals. Adult single-day tickets are $65 and $120 two-day tickets are also available; tickets for children ages 2-12 are available for $20 for a single day tickets and $35 for a two-day ticket; children under 2 are admitted free of charge. Ticketholders who raise additional funds through a personal fundraising page can earn rewards such as exclusive backstage hospitality, preferred concert viewing, artist meet and greets and other prizes.

To purchase festival tickets and find more information on The Life is good Company, the Life is good Kids Foundation and the Life is good Festival, please visit www.lifeisgood.com/festivals.

About Martin Guitar
C.F Martin & Co. (www.martinguitar.com) has been creating the finest instruments in the world for over 175 years. It continues to innovate, introducing techniques and features that have become industry standards including X-bracing, the 14-fret guitar and the "Dreadnought" size. One of the world's leading acoustic instrument makers, Martin guitars are hand-made by skilled craftsmen and women, who use a combination of new design and techniques along with those introduced by the company founder. Founded in 1833 by Christian Frederick Martin, the privately held company has been continuously family owned and operated for six generations. Christian Frederick ("Chris") Martin IV took the helm of the company in 1986 and is its current chairman and CEO. Under his guidance, the company has introduced a number of new and innovative models that appeal to musicians, including the popular acoustic/electric Performing Artist Series, and several custom and signature Artist Editions.

Martin guitars are the instruments of choice for musicians around the world, from the icons of rock, country, folk and bluegrass to those just beginning their careers. They can be seen across all segments of pop culture, from television (Glee, Psych, Raising Hope and American Idol) to the movies; on Broadway and in books, online, and gracing the pages of popular magazines on newsstands everywhere (including in the hands of Jeff Daniels and Hugh Laurie on the covers of the last two issues of Guitar Aficionado). Connect with Martin on Facebook, Twitter, Tumblr, YouTube and via www.martinguitar.com.

About The Life is good® Company
The Life is good® Company, based in Boston, MA, spreads a fresh outlook on life with its colorful collection of apparel and accessories and through its social mission to help kids overcome life-threatening challenges. For more information on Life is good, please visit www.lifeisgood.com.

About The Life is good Kids Foundation
The Life is good Kids Foundation is an accredited 501(c)(3) public charity whose mission is to help children overcome life-threatening challenges, including violence, illness and extreme poverty. Through its action arm, Life is good Playmakers, it provides training and support to the adults dedicated to caring for these children so that all involved lead healthier, more joyful lives. More than $6.5 million has been raised to date for children in need, principally through Life is good Festivals and the 100% of profits that The Life is good Company donates to the Foundation from nationwide sales of select products. For more information, visit www.ligplaymakers.org.

Life is good® is a registered trademark of The Life is good Company

Media Contacts:
Matt Biscuiti
The Lippin Group
for Martin Guitar
212-986-7080
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For Immediate Release
Contact:
Erin Callanan
617-431-1171
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June 8, 2011

2011 Life is good Festival to Feature Ray LaMontagne, The Avett Brothers, Michael Franti and Spearhead, The Levon Helm Band, Brandi Carlile, Martin Sexton, Robert Randolph & The Family Band, Raphael Saadiq, Ingrid Michaelson, The Hold Steady Imagination Movers, The Laurie Berkner Band, Keller Williams to Appear on “Good Kids” Stage

Two-Day Fundraising Festival Hopes to Raise $1 Million for Kids Facing Life-Threatening Challenges

Boston, MA - Life is good® is excited to announce the lineup for the 2011 Life is good Festival. Set to take place September 24-25 in Canton, MA, a suburb of Boston, the multi-faceted fundraiser combines world-class headliners and nationally known musical talent on three stages, including several of today’s most popular children’s performers. This one-of-a-kind festival aims to raise $1 million to benefit the Life is good Playmakers, the action arm of The Life is good Kids Foundation.

The two-day music and fundraising festival is hosted by Life is good®, a Boston-based company that spreads the power of optimism through its colorful collection of apparel and accessories and through its social mission to help kids overcome life-threatening challenges. The annual event will make its return to historic and picturesque Prowse Farm at the foot of the Blue Hills, just minutes from Boston. Once again, Life is good has partnered with Superfly Presents, nationally-recognized producers of the iconic Bonnaroo and Outside Lands festivals to assure a first-class festival experience for all ages.

The 2011 Life is good Festival will feature national headlining artists Ray LaMontagne, The Avett Brothers, Michael Franti and Spearhead, The Levon Helm Band, Robert Randolph and the Family Band, Brandi Carlile, Martin Sexton, Raphael Saadiq, Ingrid Michaelson and The Hold Steady as well as The Dirty Dozen Brass Band, Maceo Parker, Tristan Prettyman, The Ryan Montbleau Band, Zee Avi, Dwight and Nicole, and Jenny Dee and the Deelinquents. Kindie rock superstars Imagination Movers and The Laurie Berkner Band will headline the Good Kids Stage alongside special kids performances from Keller Williams and local favorite Ben Rudnick and Friends. The full talent line-up is listed below and complete festival information can be found at www.lifeisgood.com.

While the festival features great music, an array of games and activities, diverse local food, and hands-on art projects, the goal of the weekend is to create a community of fundraisers. Each ticket buyer will be directed to a personal fundraising page that supports The Life is good Playmakers. Festival-goers who raise funds will be rewarded with exclusive backstage hospitality, preferred concert viewing, artist meet and greets and other prizes. These fundraisers will be called VGPs - Very Good People - and will have a truly amazing concert experience.

Tickets for the 2011 Life is good Festival go on sale on June 16, 2011 at 10:00 a.m. Visithttp://www.lifeisgood.com to purchase tickets and register to fundraise for the event. Adult single-day tickets are $65, and $120 two-day tickets are also available. Tickets for children ages 2-12 are available for $20 for a single day tickets and $35 for a two-day ticket. Children under 2 are admitted free of charge.

“The 2010 Life is good Festival set a new standard for all-ages entertainment while raising significant funds for the Life is good Kids Foundation. In 2011, we are looking to build on this success by raising even more funds to help kids in need,” said Bert Jacobs, chief executive optimist for Life is good. “We are so excited about the line-up and look forward to everyone engaging in the fundraising effort to make this the most successful Life is good festival to date.”

Through its nationally-known festivals, Life is good has raised over $4.5 million for kids in need since 2003. All public donations, including individual fundraising will be directed to the foundation. The Life is good Kids Foundation is a registered 501(c)3 nonprofit committed to helping children overcome life-threatening challenges such as violence, illness and extreme poverty. Its Playmakers initiative provides innovative training and support to the frontline child care professionals dedicated to helping these children so that all involved lead healthier, more joyful lives. To date, the Life is good Playmakers have trained more than 2,500 Playmakers across the country who have provided joyful, healing play to over 130,000 kids.

The site for the festival, Prowse Farm in Canton, is a historic 44-acre property managed by the Friends of Prowse Farm, a non-profit volunteer organization. The property is located at the gateway of the Blue Hills Reservation, public parkland that has been set aside for recreational use. Prowse Farm is fully accessible via public transportation, with all-day shuttles to and from the nearby Rte. 128/University Avenue train station. A large number of free parking spots are also available.

For more information on The Life is good Company, the Life is good Kids Foundation and the Life is good Festival, please visit www.lifeisgood.com/festivals. About The Life is good Company The Life is good Company, based in Boston, MA, spreads a fresh outlook on life with its colorful collection of apparel and accessories and through its social mission to help kids overcome life-threatening challenges. For more information on Life is good, please visit www.lifeisgood.com.

About The Life is good Kids Foundation
The Life is good Kids Foundation is an accredited 501(c)(3) public charity whose mission is to help children overcome life-threatening challenges, including violence, illness and extreme poverty. Through its action arm, Life is good Playmakers, it provides training and support to the adults dedicated to caring for these children so that all involved lead healthier, more joyful lives. More than $6.5 million has been raised to date for children in need, principally through Life is good Festivals and the 100% of profits that The Life is good Company donates to the Foundation from nationwide sales of select products. For more information, visit www.ligplaymakers.org.

About Superfly
Superfly Presents was founded in New Orleans in 1996 by Kerry Black, Rick Farman, Richard Goodstone and Jonathan Mayers. Originally set up to become the leading independent local concert promoter, they created the Superfly During JazzFest series, which is now in its 14th year. In 2002, they co-founded and continue to produce the iconic Bonnaroo Music & Arts Festival. Since its inception in 2002, Bonnaroo swiftly earned its status as the country’s premier music and arts event and Rolling Stone called the festival “one of the 50 moments to change the history of rock and roll.” In 2008, Superfly co-founded the acclaimed San Francisco-based Outside Lands Music & Arts Festival. The company is also involved in artist management and has created the Superfly Marketing Group, a boutique entertainment-marketing agency designed to complement Superfly’s diverse divisions. Superfly Marketing Group leverages the company’s experience, expertise and industry relationships to develop brand partnerships geared towards the passionate entertainment and lifestyle consumer.

Life is good® is a registered trademark of The Life is good Company

The 2011 Life is good Festival Schedule
Doors open each day at 11:00 a.m. and music begins at 11:45 a.m. Festival grounds close at 9:30 p.m.
Saturday, September 24, 2011 Sunday, September 25, 2011
The Avett Brothers Ray LaMontagne
Michael Franti And Spearhead The Levon Helm Band
Robert Randolph & The Family Band Brandi Carlile
Martin Sexton Raphael Saadiq
Ingrid Michaelson The Hold Steady
The Dirty Dozen Brass Band Maceo Parker
Tristan Prettyman The Ryan Montbleau Band
Dwight and Nicole Zee Avi
  Jenny Dee and the Deelinquents



On The Good Kids Stage (Both Days):
Imagination Movers The Laurie Berkner Band
Keller Williams Ben Rudnick and Friends
 
 
 
 
 
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