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C.F. Martin & Co Announces Two New Appointments

Nazareth, PA - C.F. Martin & Co., the family-owned Nazareth, PA-based manufacturer of acoustic guitars and strings, has announced that Larry Barnwell has been appointed as the Director of eCommerce for the company. In his new role, Barnwell will develop and implement programs, objectives and initiatives for all web related sales of Martin products.Larry joined Martin Guitar in 1999 as a District Sales Manager for the Northwestern portion of the United States. He has a track record of successfully developing relationships and programs with key Martin catalog and internet accounts. Larry previously worked for Gibson Musical Instruments and prior to that he had MI retail experience and spent years on the road as a guitar player.

C.F. Martin & Co. is also pleased to announce that Jerry Lawlor has been promoted to Sales Manager – String Division. In this position he will be responsible for global customer management and sales results within the String Division. Jerry will provide sales leadership for the North American market and manage Martin’s international string distributors. Jerry will report directly to Tim McNair, General Manager – String Division.

Jerry joined C.F. Martin & Co. in 2011 as a String Sales Representative. He successfully launched Martin SP Lifespan at several key retailers, including Music & Arts, Sweetwater, Long & McQuade, and Strings & Beyond and he has supported SP Lifespan at Martin dealers through the Great Martin String Challenge. He successfully grew string sales during 2011. Prior to joining C.F. Martin & Co, Jerry held various senior level sales, marketing and customer service roles in several different consumer product markets including cable/broadband entertainment and leisure/recreation industries.

"We are thrilled to announce these two appointments,” said Keith Lombardi, President and COO of C.F. Martin & Co. “Larry brings a wealth of experience and expertise from his management of key accounts such as Musician's Friend and has helped grow our sales tremendously over the past 13 years. He is the obvious choice to help take our online business to the next level. Jerry has been a great addition to our Strings team. His expertise contributed to the milestone sales growth Martin Strings experienced this past year. We look forward to Jerry continuing to drive awareness and sales for SP Lifespan and the entire String line."

About Martin Guitar & Martin Strings

C.F Martin & Co. (www.martinguitar.com) has been creating the finest instruments in the world for over 175 years. It continues to innovate, introducing techniques and features that have become industry standards including X-bracing, the 14-fret guitar and the "Dreadnought" size.

One of the world's leading acoustic instrument makers, Martin guitars are hand-made by skilled craftsmen and women, who use a combination of new design and techniques along with those introduced by the company founder.

The company is also known for producing high-quality, popular acoustic guitar strings. These include the Martin SP® LIFESPAN™ line - the fastest-growing treated string in the industry, and the Martin SP line - which uses an industry leading core wire to hold tunings better.

Martin guitars and Martin Strings are the instruments and strings of choice for musicians around the world, from the icons of rock, country, folk and bluegrass to those just beginning their careers. They can be seen across all segments of pop culture, from television (Glee, Psych, Raising Hope and American Idol) to the movies; on Broadway and in books, online, and gracing the covers of popular magazines on newsstands everywhere. Connect with Martin and Martin Strings on Facebook, Twitter, Tumblr, YouTube and via www.martinguitar.com and www.martinstrings.com.

Media Contacts:

Lee Rothchild
DKC for Martin Guitar
212-981-5124
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Amani Duncan
Director, Promotional Marketing
C. F. Martin & Co.
610-759-2837
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