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MARTIN GUITAR BRINGS SEVERAL NEW, INNOVATIVE PRODUCTS TO MUSIKMESSE FRANKFURT 2011

NAZARETH, PA - C. F. Martin & Co. (www.martinguitar.com) is bringing an extensive lineup of new instruments to Germany for Musikmesse Frankfurt 2011, the annual, International Fair for Musical Instruments, Sheet Music, Music Production and Music Business Connections. Martin Guitar will be showing off a number of recently-released new products for the first time in Europe (Booth F81, Hall 3.1).

Performing Artist Series Grows

Martin's Performing Artist Series (www.performingartistseries.com) is the company's fastest-growing product line, driving its sales of acoustic/electric instruments to 58% growth in 2010 compared with 2009. Martin Guitar continues to add to this popular product line, with three new cutaway models - Dreadnought (DCPA4), Grand Performance (GPCPA4), and Orchestra Model (OMCPA4).

Like their rosewood PA1, PA2 and PA3 predecessors, the DCPA4, GPCPA4 and OMCPA4 are constructed with solid tonewoods and feature Martin's High Performance Neckâ„¢. The back and sides are matched from African sapele, similar in appearance and tone to mahogany. Bookmatched Sitka spruce soundboards utilize Martin's Hybrid "A-Frame" scalloped bracing. Each of the new models features the slim, more parallel taper at the 12th fret, allowing for a more comfortable playing width up the neck. The bridge spacing is also modified to 2 3/16" - splitting the difference between Martin's two traditional spacings. Along with the look, feel and enhanced performance of our existing Performing Artist Series models, these fresh additions also feature the new Fishman F1 Analog electronics system.

A Limited Lifetime Warranty covers all "Performing Artist Series" models purchased from authorized Martin dealers in the U.S. and Canada.

New Pete Seeger Custom Artist Editions

The Martin JSO! Sing Out Pete Seeger (6-string) and the Martin J12SO! Sing Out Pete Seeger (12-string) mark the 60th anniversary of Sing Out!, the magazine, songbook publisher and syndicator of traditional music radio shows that Seeger helped found in 1950. To mark this milestone, no more than 120 of these guitars are being built, signed by both Seeger and Martin Chairman and CEO Christian Frederick (Chris) Martin IV.

For more than 70 years, Seeger has embraced and championed traditional American music, as a member of the Almanac Singers in the 1940s, the Weavers in the 1950s and recently, as a solo artist.

The 6-String JSO! and 12-String J12SO! are inspired by Seeger's personal 12-string guitars, the first two of which were custom built by Liverpool luthier and engineer G. Stanley Francis; with later, evolved versions crafted by Connecticut luthier Bruce A. Taylor.

The JSO! and J12SO! models have Martin's Grand Jumbo body style, built of solid woods. The top is built of Sitka spruce, East Indian rosewood on the back and sides, a genuine mahogany neck with unadorned black ebony fingerboard, and a polished East Indian rosewood headplate. The headplate includes the familiar gold C. F. Martin & Co. logo, as well as a banjo sketch drawn by Seeger and a replica of his signature inlaid in mother of pearl. The unique and distinctive triangular sound hole is surrounded by a black/white/black/white fine line rosette, and the top of the sound hole is encircled by bold herringbone purfling and grained ivoroid binding. Both models are finished with a polished gloss lacquer finishes, with aging toner on the tops to enhance their vintage style and are protected in Vintage Series Geib-styleâ„¢ hardshell cases. Each of the limited edition (120) custom guitars will be numbered in sequence with the edition's total number produced.

Since 1950, Sing Out!'s mission has been to preserve and support the cultural diversity and heritage of all traditional and contemporary folk music, and to encourage making folk music a part of our everyday lives.

For more information on Sing Out!'s 60th Anniversary, visit www.singout.com/60years.

Martin Guitar Continues to Innovate

In addition to the above, music fair attendees visiting the legendary acoustic guitar maker's booth (F81, Hall 3.1) can see all of Martin Guitar's 2011 releases, including the following innovative instruments:

  • DRS1 Dreadnought - this guitar marks the return of Martin's Road Series, which was originally introduced in 2001, designed for working and traveling guitarists on a modest budget, who require their instrument to be durable without giving up the quality of its sound. The top, back and sides are crafted of solid sapele and braced for resonance and projection. The DRS1 neck is built with multilaminate Stratabondâ„¢ for extra rigidity and durability, and the belly bridge and fingerboard are made of Richliteâ„¢ that achieves a similar look to ebony. This model comes equipped with the Fishman Sonitone sound reinforcement system.
  • D-18P & D-28P High Performance - these models feature the High Performance Necks found on Martin's popular Performing Artist series guitars, redesigned to offer a slimmer, faster profile and more comfortable spacing in the first frets and faster action as the player moves up the fingerboard. The bridge spacing has been increased as well to provide more hand comfort when resting on the bridge. The back and sides of the D-18P are constructed of mahogany, with the D-28P using East Indian rosewood which provides the model with the bass response and tonal projection that makes the D-28 the first choice for acoustic musicians.
  • Grand J-28LSE Baritone - this special guitar, with its "Grand Jumbo Baritone" tone, playability and power is designed for lower tuning but can also be played in standard tunings. As one of the largest Martins ever, it has a scale length of 27.5", 17" wide lower bout, long neck (21 total frets with 15 clear) and deep body. It boasts a back and side crafted to East Indian rosewood joined with a scallop-braced Sitka top. A mahogany neck features the classic diamond volute and square tapered headstock, with a fingerboard and bridge crafted to African black ebony.
  • D-1GT and OM-1GT - these two new models are designed with Martin's legendary tone, craftsmanship and playability with extraordinary value. Both models feature solid sapele spruce backs and sides, a solid Sitka spruce top which is polished to a high gloss. Tonally, the advanced "hybrid" scalloped X-bracing delivers a powerful punch - clear ringing treble and deep bass - unique to Martin's 1 Series guitars. The D-1GT offers projection and bass response expected of this Dreadnought body, and the OM-1GT Orchestra Model produces a tone that is brighter in the midrange, less deep in the bass and clear articulation in all positions.

Last but certainly not least, Martin's Custom Shop is introducing two new models available only in 2011:

  • CS-35-11 - the craftsmanship of this instrument includes a top built of Carpathian Spruce, back (a unique three-piece curvilinear design) and sides of Madagascar Rosewood finished in a polished gloss, and a genuine hand carved Mahogany neck featuring a satin finish. The fingerboard is crafted of black ebony and binding of grained ivoriod.
  • CS-21-11 - this custom guitar features an Adirondack Spruce top finished with polished gloss and vintage toner, Madagascar Rosewood sides and back finished in polished gloss, and a special shape hand carved Mahogany neck finished in satin. It also utilizes hot hide glue construction. Parts are chosen for their light weight and the neck is reinforced with a T-Bar neck rod. The fingerboard is solid Madagascar Rosewood and Waverly Gold open-geared tuning machines with snakewood knobs.

Martin SP Lifespan Strings

The company is now using Martin SP Lifespan acoustic guitar strings on production guitars, including the above. Martin SP Lifespan strings with Cleartone proprietary technology provide a rich full tone with the added benefit of longer life. Guitars leaving the factory using SP Lifespan will have a hang tag for identification at the retailer.

Introduced late in 2010, these strings start with ultra-pure steel SP core wire, which delivers a perfect combination of tensile strength and response. Bronze electroplating is added to protect and enhance the core wire, which is complemented by the wraps that bring the full, rich tone players demand. Finally, Martin's custom wrapping techniques ensure tight tolerances to gauge and tension. Martin SP sets are then sent to Everly Music for treatment with Cleartone proprietary technology. This treatment provides the thinnest protection in the industry and does not flake or peel. It protects both the wrap and core wire by repelling dirt and grime that can deaden a string, and wrap windings remain open and uncovered to permit natural vibration patterns. The Cleartone proprietary technology preserves and protects the natural rich full tone of the Martin SP strings. For more information, visit www.splifespan.com.

About Martin Guitar:

Founded over 175 years ago in 1833 by Christian Frederick Martin, C. F. Martin & Co. has been continuously family owned and operated for six generations. The oldest surviving acoustic instrument maker in the world and largest producer of acoustic guitars in the U.S., Martin guitars are hand-made by skilled craftsmen and women, many still using the design and techniques introduced by the company founder in the 1830s. The privately held manufacturer is highly regarded for creating some of the finest instruments and introducing innovations that have become industry standards in the music products industry including the now-standard X-bracing, the 14-fret guitar and the "Dreadnought" size. Current Chairman and CEO Christian Frederick Martin, IV, took the helm of the company in 1986.

For more information, vision www.martinguitar.com, the company's official blog at http://martinguitar.tumblr.com or its Facebook page, or follow @MartinGuitar on Twitter.

 

 
 
 
 
 
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