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MTV And Martin Revisit Unique Partnership With The MTV-2 "Unplugged" Guitar

mtv2Source: Sounding Board Newsletter Vol 14 - Jan. 2003

MTV UNPLUGGED™ sparked a musical revolution when it debuted in 1989. For nearly a decade the show presented acts as diverse as Eric Clapton, Mariah Carey, Kiss and Nirvana in a purely acoustic setting. In addition to spawning a slew of best-selling UNPLUGGED albums, the show also provided the impetus for Martin’s 1996 MTV-1 Limited Edition, a groundbreaking Dreadnought that mixed rosewood and mahogany in the body. With 697 instruments sold, it became one of the Company’s most successful limited production models ever. In 2002 UNPLUGGED returned to the airwaves as audacious as ever. In the past year, UNPLUGGED 2.0 has showcased performances by R.E.M., Lauryn Hill, Shakira and Staind, catching the attention of a whole new audience. To celebrate the rebirth of this music phenomenon, C.F. Martin introduces the MTV-2 Limited Edition: a unique guitar in the daring tradition of UNPLUGGED.

The MTV-2 Limited Edition takes Martin’s 000 design – selected for playing versatility and player comfort - in new and exciting directions. Like the MTV-1, the new model features different solid tonewoods on the bass and treble sides of the body, but this time the contrast is even more striking. The bass back and side of East Indian rosewood emphasize rich low-tone resonance, while the treble back and side of flamed maple contribute bright, clear highs. A small pattern herringbone back strip separates the two woods. The premium solid Sitka spruce top, matched to Martin’s “hybrid” scalloped top bracing and 25.4” scale length, highlights these tonal nuances while producing powerful, balanced timbre. Adding to player comfort is the modified low oval, satin finish genuine mahogany neck.

MTV-2 appointments mirror those of the MTV-1, with a few notable exceptions. On the East Indian rosewood headstock overlay, the familiar “C.F. Martin & Co.” gold foil logo shelters the “MTV” logo, inlaid in mother of pearl, gold mother of pearl and abalone, with “Music Television” below in gold foil. The unbound ebony fingerboard, 1 11/16” at the nut, features “U N P L U G G E D” inlaid in blue paua shell as position markers at the 3rd, 5th, 7th, 9th, 12th (double G), 15th and 17th frets. The Style 45 rosette also features a vivid paua shell inlaid center ring.

On the body, the tortoisecolored binding and end piece are highlighted by contrasting black/white/black/white Style 18 top purfling and subtle black/white purfling on the back, sides and end piece. The black/white motif continues in the ebony bridge, Gotoh® enclosed tuners with ebony buttons, black bridge pins and endpin topped with abalone dots, and bone nut and compensated bone saddle. The clear pickguard – a first for Martin – allows the beauty of the wood and pearl to shine through.

The MTV-2 Limited Edition comes standard with a satin finish. Polished gloss lacquer finish on the body and headstock overlay are available at additional cost under the MTV-2G designation. Martin Thinline 332, Gold+Plus and other sound reinforcement choices also can be factory ordered and installed for an additional fee, though left-handed versions of this guitar may be ordered at no extra cost. Each MTV-2 Limited Edition guitar bears an interior label signed by Martin Chairman and CEO C.F. Martin IV and is numbered in sequence, and each is presented in a #630 Martin embossed molded hardshell case.

Only 200 combined orders will be accepted for the MTV-2 and MTV-2G models. After April 16, 2003, the names of participating authorized Martin dealers will be posted on the Martin Web site.

 
 
 
 
 
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