MARTIN GUITAR CHOOSES LIQUID TO REDESIGN MARTINGUITAR.COM
New Website Will Include a Guitar Finder Tool, Mobile Version and Spanish-Language Micro-Site
NAZARETH, PA - October 7, 2011 - C. F. Martin & Co. (www.martinguitar.com) has today announced that it has selected Liquid Interactive to complete a full redesign of martinguitar.com, Martin's online store, the 1833 Shop, and Martin's string division microsite.
"We were seeking an agency that intimately understood the iconic Martin Guitar brand and the marketing direction we are moving towards in order to strengthen our presence in the digital world," said Amani Duncan, director, promotional marketing for C. F. Martin & Co. "Our partnership with Liquid Interactive will give us the opportunity to enhance the Martin brand in this ever-changing environment, while continuing to maintain the strong relationships that we enjoy with our existing and new customers, dealers and enthusiasts throughout the world."
"We are very excited to be working with Martin Guitar's outstanding team of marketers. Partnering with a world-class brand like Martin Guitar is a great opportunity for all of us at Liquid to put our digital strategies to work," said Justin Odom, Liquid's director of strategy and insights. "By recognizing the direction in which Martin Guitar is heading, we are able to create an interactive strategy that will meet its brand objectives and set the company up for continued growth."
One of the notable features of the new site will be the Guitar Finder: a tool that will make finding the right guitar simple for both novice and experienced players. The creative design updates made to martinguitar.com will generate customer interaction and improve the overall user experience and brand engagement. Liquid will also develop a mobile website version coinciding with the redesign allowing for streamlined browsing from mobile devices as well as a Spanish-language micro-site.
About Martin Guitar
C.F Martin & Co. (www.martinguitar.com) has been creating the finest instruments in the world for over 175 years. It continues to innovate, introducing techniques and features that have become industry standards including X-bracing, the 14-fret guitar and the "Dreadnought" size.
One of the world's leading acoustic instrument makers, Martin guitars are hand-made by skilled craftsmen and women, who use a combination of new design and techniques along with those introduced by the company founder.
The company is also known for producing high-quality, popular acoustic guitar strings. These include the Martin SP® LIFESPAN™ line - the fastest-growing treated string in the industry, and the Martin SP line - which uses an industry leading core wire to hold tunings better.
Martin guitars and Martin Strings are the instruments and strings of choice for musicians around the world, from the icons of rock, country, folk and bluegrass to those just beginning their careers. They can be seen across all segments of pop culture, from television (Glee, Psych, Raising Hope and American Idol) to the movies; on Broadway and in books, online, and gracing the covers of popular magazines on newsstands everywhere. Connect with Martin and Martin Strings on Facebook, Twitter, Tumblr, YouTube and via www.martinguitar.com and www.martinstrings.com.
About Liquid Interactive:
Liquid Interactive is a leading interactive marketing agency serving important national and global brands. By understanding our clients' strategic goals and value propositions, Liquid delivers interactive solutions that drive business impact and value. Liquid specializes in interactive strategy and insight, user experience (UX) design, creative design, website development, search engine optimization, social media optimization, web video, motion graphics, mobile web and interactive technologies.
The Lippin Group
Director, Promotional Marketing
C. F. Martin & Co.
Director, Strategy and Insights