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MARTIN INTRODUCES CUSTOM 00-45SC JOHN MAYER LIMITED EDITION GUITAR

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NAZARETH, PA - In special collaboration with seven-time Grammy Award winning singer/songwriter/guitarist John Mayer, C. F. Martin & Co. is pleased to introduce a very special premium guitar -- 00-45SC John Mayer Edition -- limited to just 25 very unique instruments.

"There's something about a smaller-bodied acoustic guitar that has always appealed to me. In one glance it inspires me to write, travel, perform, and age along with it," said John Mayer. "Not very long ago I was inspired to return to a completely natural way of writing and recording music, and at the center of that vision were the Martin 00-sized guitars that defined an era of brilliant songwriting in the '60s and '70s. The 00-45SC John Mayer Edition is my vision of the ultimate 00-45 come to life. It's simply perfect."

"There is no better ambassador for our custom guitars than John Mayer," said Chris Martin, Chairman and CEO, C.F. Martin & Co. "We are thrilled to have the opportunity to collaborate with such a singular talent on such a unique instrument."

Based upon requested 12-fret 00 specifications and design concepts from the artist himself, the 00-45SC John Mayer Edition is constructed with back, sides and head plate of select premium quality cocobolo wood, a strikingly beautiful member of the genuine rosewood species prized for its' rich reddish-orange and black grain striations. The soundboard is book matched from Martin's highest grade of Adirondack spruce, prized for crystalline clarity and powerful projection. The slotted tapered headstock with hand-squared slots is equipped with premium Waverly Sloane bronze engraved side-mount tuning machines with ivoroid buttons. Style 45 vintage appointments are executed in rare richly-colored blue paua shell, with delicate snowflake fingerboard position markers. The tastefully ornate 1902 alternate torch design graces the headstock, also executed in blue paua.

Martin's standard 00 12-fret body size has long been revered for its' sweet airy depth of tone, but this special model has an even deeper sound. Aside from its vintage hide glue Custom Shop construction and hand sculpted Adirondack spruce bracing, the 00-45SC John Mayer Edition bears unique attributes never before seen on a Martin guitar. Style 45 top inlay typically circumscribes the tongue of the fingerboard as it extends toward the rosette. This new design provides for pearl edging along the sides of the fingerboard that extend directly with miter joints into the rosette. The inlay motif of the three-ring Style 45 rosette is perfectly continued as a matching inlay on the higher surface of the fingerboard, giving the illusion of complete contiguous circles. This unusual design is so unique, it is difficult to describe in words and must be seen photographically or held in one's hands to be fully comprehended.

Each 00-45SC John Mayer Edition will be personally signed by John Mayer and numbered in the sequence of the 25 total edition guitars. This special model will be introduced at the Anaheim Winter NAMM Show in January of 2012 and will subsequently be available from participating Martin dealerships, a list of which will be provided on the Martin website at www.martinguitar.com in early 2012.

About Martin Guitar

C.F Martin & Co. (www.martinguitar.com) has been creating the finest instruments in the world for over 175 years. It continues to innovate, introducing techniques and features that have become industry standards including X-bracing, the 14-fret guitar and the "Dreadnought" size.

One of the world's leading acoustic instrument makers, Martin guitars are hand-made by skilled craftsmen and women, who use a combination of new design and techniques along with those introduced by the company founder.

The company is also known for producing high-quality, popular acoustic guitar strings. These include the Martin SP® LIFESPAN™ line - the fastest-growing treated string in the industry, and the Martin SP line - which uses an industry leading core wire to hold tunings better.

Martin guitars and Martin Strings are the instruments and strings of choice for musicians around the world, from the icons of rock, country, folk and bluegrass to those just beginning their careers. They can be seen across all segments of pop culture, from television (Glee, Psych, Raising Hope and American Idol) to the movies; on Broadway and in books, online, and gracing the covers of popular magazines on newsstands everywhere. Connect with Martin and Martin Strings on Facebook, Twitter, Tumblr, YouTube and via www.martinguitar.com and www.martinstrings.com.

Media Contacts:
Louise O'Brien
DKC for Martin Guitar
212-981-5181
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Amani Duncan
Director, Promotional Marketing
C. F. Martin & Co.
610-759-2837
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