The Avett Brothers
NAZARETH, PA – June 2, 2014 – C.F. Martin & Co. is pleased to announce that Fred Greene has been named Chief Product Officer (CPO), assuming responsibility for all product-related matters including product strategy, conception and development, production, innovation and product management. He will continue to be responsible for key aspects of Martin's guitar and strings businesses, including the incredibly successful Custom Shop, new model designs, and manufacturing.
“With Martin’s continued growth, I couldn’t be happier for the brand’s future and to be working with them in this new capacity, fully overseeing the Martin guitars and products that have been part of America’s culture for over 180 years.” said Greene. “Recent successes from the Custom Shop like the Ed Sheeran LX1E, which completely sold out, prove the future for Martin is bright.”
“We’re thrilled to have Fred continue to develop and support Martin products serving as our new CPO.” said C.F. Martin IV, CEO & Chairman. “Having been with the company for nearly 10 years and a guitar industry veteran for over 25, he is a continued asset to the brand and has proved time and again his ability to garner successes across our various product lines.”
About Martin Guitar & Strings
C.F Martin & Co. (www.martinguitar.com) has been creating the finest instruments in the world for over 180 years. Martin continues to innovate, introducing techniques and features that have become industry standards, including X-bracing, the 14-fret guitar and the “Dreadnought” size. One of the world’s leading acoustic instrument makers, Martin guitars are hand-made by skilled craftsmen and women, who use a combination of new design and techniques along with those introduced by the company founder.
The company is also known for producing high-quality, popular acoustic guitar strings. These include the Martin SP® LIFESPAN™ line, the fastest-growing treated string in the industry, and the Martin SP line, which uses an industry leading core wire to hold tunings better. Martin guitars and Martin strings are the instruments and strings of choice for musicians around the world, from the icons of rock, pop, country, folk and bluegrass to those just beginning their careers. They can be seen across all segments of pop culture, from television (Nashville, Glee, Psych, Raising Hope and American Idol) to movies, Broadway, books, online, and gracing the covers of popular magazines on newsstands everywhere. Connect with Martin and Martin Strings on Facebook, Twitter, Tumblr, YouTube and via www.martinguitar.com and www.martinstrings.com.
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Vice President, Brand Marketing
C. F. Martin & Co.