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NAZARETH, PA – July 16, 2014 - C. F. Martin & Co.  is pleased to announce that Jerry Lawlor has been promoted to International Sales Manager where he will be responsible for global customer management and sales leadership encompassing Martin’s Guitar and String divisions. Jerry joined C. F. Martin & Co. in 2011 as the String Sales Representative and has been responsible for global string sales and sales management since 2012.

Jerry has grown string sales in both domestic and international distribution channels, year over year. He successfully implemented the shift of direct sales to the Martin Dealer Network by adding a telesales organization and supporting Martin Guitar’s existing field sales organization. He also received the 2013 Best Sales Representative Award by one of Martin’s largest e-tailers for management and support of account.

Jerry attended Stony Brook University, a State University of New York, as a student-athlete majoring in Business Communications and holds certificates in emergency management and labor relations.  Prior to joining C. F. Martin & Co., Jerry held various senior level sales, marketing, customer service  and general management roles in several different consumer product markets, including cable, broadband, entertainment and leisure recreation industries.

About Martin Guitar & Strings
C.F Martin & Co. (www.martinguitar.com) has been creating the finest instruments in the world for over 180 years. Martin continues to innovate, introducing techniques and features that have become industry standards, including X-bracing, the 14-fret guitar and the “Dreadnought” size. One of the world’s leading acoustic instrument makers, Martin guitars are hand-made by skilled craftsmen and women, who use a combination of new design and techniques along with those introduced by the company founder.

The company is also known for producing high-quality, popular acoustic guitar strings. These include the Martin SP® LIFESPAN™ line, the fastest-growing treated string in the industry, and the Martin SP line, which uses an industry leading core wire to hold tunings better. Martin guitars and Martin strings are the instruments and strings of choice for musicians around the world, from the icons of rock, pop, country, folk and bluegrass to those just beginning their careers.  They can be seen across all segments of pop culture, from television (Nashville, Glee, Psych, Raising Hope and American Idol) to movies, Broadway, books, online, and gracing the covers of popular magazines on newsstands everywhere. Connect with Martin and Martin Strings on Facebook, Twitter, Tumblr, YouTube and via www.martinguitar.com and www.martinstrings.com.

Media Contacts:

Aliza Rabinoff
DKC for Martin Guitar
212-981-5157
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Amani Duncan
Vice President, Brand Marketing
C. F. Martin & Co.
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Signature D-35 Seth Avett

D-35-Seth-Avett

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