The Avett Brothers
Liquid Interactive Honored by the IMA for the Recently Redesigned MartinGuitar.com
NAZARETH, PA - C.F. Martin & Co.'s recently redesigned website, www.martinguitar.com, has won the Interactive Media Award (IMA) for "Outstanding Achievement" under the category of 'Manufacturing.' The Interactive Media Awards recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievement.
Martin Guitar worked with Lehigh Valley-based digital marketing agency Liquid Interactive on the newly revamped site, which launched in February. The new site includes a Guitar Finder feature, allowing easy access to a list of official Martin Guitar dealers; an updated 1833 shop e-commerce portal; updated information about the Martin Guitar Custom Shop; a comprehensive database of instrument and string choices; and easy to navigate portals to Martin Guitar's popular social media sites like Twitter, the Martin Guitar Blog and Facebook where over 85k Martin Guitar enthusiasts gather to discuss their favorite guitar brand.
"We are thrilled to receive this honor," said Amani Duncan, Director, Promotional Marketing for C.F. Martin & Co. "Liquid Interactive has been a great partner throughout this entire process and we are very proud of the work we have done together creating a website that truly represents our brand and engages our customers. The Martin Guitar website has excelled in all areas and represents a premiere destination for our customers to interact with the best in class products we manufacture."
The redesigned website has received tremendous feedback from longstanding Martin Guitar customers and continues to attract new fans to the site.
"This award shows the incredible amount of hard work the Martin Guitar and Liquid Interactive redesign team put into redesigning www.martinguitar.com," said Justin Odom, Vice President, Strategy and Insights for Liquid Interactive. "The new website gives martinguitar.com users a more comprehensive experience and a fresh way to interact with Martin's world class guitars and organization. Our goal was to create the feeling of being part of the Martin Guitar brand through integrated social content and interactive experiences for all the users of the website."
About Martin Guitar & Strings
C.F Martin & Co. (www.martinguitar.com) has been creating the finest instruments in the world for over 175 years. It continues to innovate, introducing techniques and features that have become industry standards including X-bracing, the 14-fret guitar and the “Dreadnought” size.
One of the world’s leading acoustic instrument makers, Martin guitars are hand-made by skilled craftsmen and women, who use a combination of new design and techniques along with those introduced by the company founder.
The company is also known for producing high-quality, popular acoustic guitar strings. These include the Martin SP® LIFESPAN™ line - the fastest-growing treated string in the industry, and the Martin SP line - which uses an industry leading core wire to hold tunings better.
Martin guitars and Martin Strings are the instruments and strings of choice for musicians around the world, from the icons of rock, country, folk and bluegrass to those just beginning their careers. They can be seen across all segments of pop culture, from television (Glee, Psych, Raising Hope and American Idol) to the movies; on Broadway and in books, online, and gracing the covers of popular magazines on newsstands everywhere. Connect with Martin and Martin Strings on Facebook, Twitter, Tumblr, YouTube and via www.martinguitar.com and www.martinstrings.com.
DKC for Martin Guitar
Director, Promotional Marketing
C. F. Martin & Co.