Frankfurt, Germany - Europe’s biggest musical instrument trade show has many similarities to the NAMM shows we attend in the United States. It offers a centralized location to meet with our International Distributors, display our latest products and discover other opportunities (ideas, information, designs, etc.) that may find their way into future guitar models and string sets.
Musikmesse offers something NAMM doesn’t offer – a day that is open to the public. The venue is huge -- ten different buildings, most two or three stories high – jammed with people from around the world who have made a concerted effort to get there by bus, train or plane. Transportation is available between venues and visitors are willing to pay 38 euros (approximately $50 USD) for admission.
The Martin booth was constantly busy for all four days. Recognizable international guitarists like Jacques Stotzem, Diane Ponzio, John Goldie and Paolo Giordano perform on Martin guitars in the isles, offering a rare opportunity to see these players close up. Many visitors shared their Martin story or stories, far too many to list. Most are ecstatic to see so many Martin guitars in one place and when given the proverbial “keys to the candy store” they humble us with their enthusiasm. Music – the universal language – helps bring all of us together.
At the Martin booth, people dream. Maybe they connect with the history, the tradition, the quality. One thing we can tell for sure is that we understand their feelings because we take pride knowing we’re Martin fans, just like them.