These planned renovations follow the recent addition of Surfer, The Bar in November 2011; and enhancements to the resort’s lobby and lobby bar, all of which are line with the resort’s rebranding campaign, launched in 2011. Martin and Martin products will be integrated throughout the resort; Surfer The Bar, including Martin-themed nights and live open mic nights with guitarists playing Martin guitars; the newly-launched North Shore Water Shed off of the hotel’s lobby, which will feature a display of Martin guitars, ukuleles and Martin-branded products; and a History of Ukulele wall display featured in the lobby that will include a concierge service of Martin guitars and ukuleles available for Turtle Bay guests to take lessons with in the resort’s lobby.
“What goes together better with surfing than music?” said Amani Duncan, Vice President Brand Marketing at C.F. Martin & Co. “Martin Guitar is a lifestyle brand and the integration into the overall lifestyle experience at Turtle Bay, unquestionably Hawaii’s leading surf resort, is a key initiative for our brand in 2013. We are thrilled to be able to showcase our world class guitars, strings, ukuleles and branded products in this premiere vacation destination.”
“We can think of no more iconic partner to help us celebrate our multi-million dollar renovation than C.F. Martin,” said Danna Holck, vice president and general manager, Turtle Bay Resort. “We know that our guests will be thrilled to round out their North Shore experience with the chance to play and purchase Martin guitars and ukuleles, providing a tangible and unique memento of their stay.”