Nazareth, PA – C.F. Martin & Co. has launched “180 Years of Music Tradition,” a new interactive tool for music enthusiasts that highlights the guitar maker’s vast musical influence. Available at www.martinguitar.com/music, fans can click and zoom through a variety of artists and see how Martin Guitar was essential in creating history’s most influential sounds. Genres include Blues, Contemporary Jazz, Gospel, Rock ‘n Roll, Western Swing, Folk and many others. By clicking on an artist, a pop-up box will appear with a brief history and an embedded Spotify track. The tool is a unique and interactive way to show how music is the result of one generation influencing another.
By working with folk music historian David Frye, Martin was able to connect the dots from current artists to their points of origin, which they found started in two places – the British Isles and African American roots music. Penn State University music professor, Jerry Zolten also assisted in identifying which artists should be included in the chart, writing their biographies, and showing how different musicians interact with each other. The chart will continuously be updated with names and genres as the musical landscape evolves.
“We were always thinking that a chart to track musical genres could serve as an awesome tool to legitimize Martin's role in music history,” said Joe Iacovella, Account Director from Spark. “There's simply no other guitar brand that can claim to be as important to the development of American music as Martin and we had to let everyone know about it.”
Along with the release of “180 Years of Music Tradition,” an exhibit titled Early American Guitars: The Instruments of C.F. Martin, opened at The Metropolitan Museum of Art today. This exhibition includes approximately thirty-five instruments from the Martin Museum in Nazareth, Pennsylvania, The Metropolitan Museum of Art, and several private collections. The exhibit will run from January 14-December 7, 2014.
About Martin Guitar & Strings
C.F Martin & Co. (www.martinguitar.com) has been creating the finest instruments in the world for over 180 years. Martin continues to innovate, introducing techniques and features that have become industry standards, including X-bracing, the 14-fret guitar and the “Dreadnought” size. One of the world’s leading acoustic instrument makers, Martin guitars are hand-made by skilled craftsmen and women, who use a combination of new design and techniques along with those introduced by the company founder.
The company is also known for producing high-quality, popular acoustic guitar strings. These include the Martin SP® LIFESPAN™ line, the fastest-growing treated string in the industry, and the Martin SP line, which uses an industry leading core wire to hold tunings better. Martin guitars and Martin strings are the instruments and strings of choice for musicians around the world, from the icons of rock, pop, country, folk and bluegrass to those just beginning their careers. They can be seen across all segments of pop culture, from television (Nashville, Glee, Psych, Raising Hope and American Idol) to movies, Broadway, books, online, and gracing the covers of popular magazines on newsstands everywhere. Connect with Martin and Martin Strings on Facebook, Twitter, Tumblr, YouTube and via www.martinguitar.com and www.martinstrings.com.
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