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Press Release Archive

Hawaiian X

hawaixSource: Source: Sounding Board Newsletter Vol 12 - Jan. 2002

C. F. Martin is excited to introduce the very first in a series of Limited Edition Hawaiian Theme Guitars, the Hawaiian X. The Hawaiian X features original soundboard artwork by illustrator and cartoonist Robert Armstrong, the same artist who created the images that adorned Martin’s popular series of three "Cowboy" Limited Editions. Ukuleles and acoustic guitars have sported a variety of native motifs for decades, and it is the artwork on these guitars that inspired the Hawaiian X, the first in a series of Hawaii-themed guitars from Martin.

Armstrong designed the custom soundboard graphics to depict a typical Hawaiian beach scene including palm and coconut trees, a pineapple, a surfer and an outrigger canoe. In addition, a panicked Polynesian points out an erupting volcano, pictured in the distance.

In the foreground, a hula dancer calmly entertains three seated men, including one tourist who is sampling native Hawaiian cuisine (and who bears a striking resemblance to Chairman and CEO Chris Martin IV). Two native Hawaiians play stringed instruments. One strums a small bodied 000 Martin acoustic while the other plays a Martin 00 Grand Concert, a model often synonymous with the Hawaiian "slack key" style of play. A Martin soprano ukulele is pictured on the sand at their feet. The men are, of course, appropriately attired in flowered shirts.

Like the three Cowboy Limited Editions, the Hawaiian X takes advantage of state-of-the-art HPL photo laminating technology to reproduce Robert Armstrong’s unique Hawaiian scene. The back and sides are of Hawaiian koa grain HPL decorative pattern. The modified low oval neck is made of brown Stratabond®, a multiple layered wood laminate with exceptional strength. The fingerboard and bridge are crafted of specially formulated black Micarta®.

The internal soundboard support of the Hawaiian X model utilizes the Martin hybrid A-Frame bracing with thin graphite plates as reinforcement. The enclosed tuning machines are black anodized, and the C.F. Martin gold foil logo adorns the headstock.

Limited to just 500 guitars, each Hawaiian X will bear an interior label individually numbered in sequence. Martin is accepting orders immediately, though the edition will not appear in stores until summer of 2002.


ceo4rSource: Sounding Board Newsletter Vol 12 - Jan. 2002

The CEO-4R model is the East Indian rosewood version of the mahogany CEO-4 model that was introduced in July of 2000.

The CEO-4R is also the sixth in a series of special "CEO’s Choice" models incorporating design features specified personally by Martin Chairman and CEO C. F. "Chris" Martin IV.

With its newly redesigned dark tobacco sunburst, the CEO-4R pays homage to a classic guitar design that blends the original slope-shouldered 12-fret Dreadnought shape with a more accessible 14-fret neck. The fingerboard and bridge are crafted from black Micarta®. Tuning gears are gold plated and enclosed with large gold buttons.

Each CEO-4R will be personally signed by C. F. Martin IV.

Keith Lombardi Named President and COO at C.F. Martin & Co.

lombardiNazareth, PA - Keith H. Lombardi has been named President and Chief Operating Officer of C.F. Martin & Co., one of the world's most prestigious guitar manufacturers, it was announced by Chairman and CEO Christian F. Martin IV. Lombardi will oversee the day-to-day operations of the Martin Guitar Company, reporting directly to Mr. Martin.

"I am very pleased that Keith has elected to join the Martin Guitar Company," stated Mr. Martin. "Keith brings a wide range of expertise specifically in the areas of business development, operations and finance to our organization. Keith's presence will allow me to devote more time to our customers and retailers, explore international expansion of the Martin Brand, as well as to continue work on developing the next generation of Martin Guitars."

"It is an honor to join a company as respected and distinguished as C.F. MARTIN & CO.," noted Keith Lombardi. "Martin has a long and exceptional business history and has earned the respect and admiration of many in the music industry. They have an unparalleled reputation and I'm thrilled to be part of the team that will continue Martins' growth in the future."

Lombardi previously served as a managing partner of Crescent Asset Partners, an equity investment group. Prior to that, Lombardi was general manager at Baxter Healthcare an international medical device manufacturer and distribution company. Lombardi has a Bachelor of Science degree in Operations Management from the University of Colorado and an MBA in Finance and Economics from the University of Chicago.

About Martin Guitar:

Founded in 1833 by Christian Frederick Martin, C.F. Martin & Co. has been continuously family owned and operated for six generations. The oldest surviving acoustic instrument producer in the world, Martin guitars are hand-made by skilled craftsmen and women, many still using the design and techniques introduced by the company founder in the 1830s. The privately held manufacturer is acknowledged as the creator of some of the world's finest musical instruments. Martin innovations include the now-standard x-bracing, the 14-fret guitar and the "dreadnought" size. Current Chairman and CEO Christian Frederick Martin, IV, took the helm of the company in 1986.

A Stunning Statement in Black and White

negSource: Source: Sounding Board Newsletter Vol 13 - Jul. 2002

From the lacquered black body and neck to the color-reversed appointments, the new HDN Negative Limited Edition is among the most striking guitars Martin has ever made. The HDN Negative is also among the most celebrated, having already achieved star status in print and on stage.

The story of the HDN Negative Limited Edition began in 2000, when Martin designed and built the first two Negative guitars to honor Acoustic GuitarMagazine's 10th Anniversary. Photos of the audacious instrument in Acoustic Guitar generated plenty of buzz, culminating with requests from some of the most prominent recording artists in the music industry.

A visual tour de force, the HDN Negative showcases Martin quality in both tonewoods and construction. Solid East Indian rosewood back and sides complement the solid Engelmann spruce top and scalloped "Hybrid" X bracing to produce rich, full Dreadnought tone. The genuine mahogany neck features a low profile shape, 1 3/4" width at the nut, diamond volute and solid, square tapered headstock for deep sonority and true playing comfort.

The HDN Negative's polished black lacquer body and satin black lacquer neck provide a spectacular "canvas" for the instrument's color-reversed appointments. Bold pattern herringbone top purfling shines against the reversed black top binding and black/white side inlay. The same reversed black binding and edge inlay appear on the back. Reversed black/white inlays also highlight the black endpiece. The Style 45 rosette of select green abalone pearl adds a touch of color against the black body and ivory colored polished and beveled Micarta® pickguard.

The HDN Negative's unique style continues in the headstock overlay, fingerboard and bridge, all created from polished ivory colored Micarta®. The headstock overlay features a modified torch inlay in select green heart abalone pearl, nestled under the familiar gold foil "C.F. Martin & Co." logo. In contrast, chrome enclosed tuners sport contrasting black ebony buttons. Style 45 select green abalone pearl snowflake inlays grace the fingerboard, brilliant against the contrasting black/white edge inlay and black binding with white side position dots. The nut, compensated saddle, heel cap, bridge pins and end pin are all color reversed black, the latter two inlaid with abalone pearl dots. Each Martin HDN Negative Limited Edition guitar bears a unique black reverse printed interior label signed by Martin Chairman and CEO C.F. Martin IV and is numbered in sequence with the edition total. Each guitar is delivered in a Geib™ vintage-style hardshell case.

Martin will accept orders from dealers for the HDN Negative Limited Edition until September 18, 2002, and this unique guitar should begin appearing in stores in early 2003. Left-handed instruments may be ordered at no additional cost, and Martin electronic sound reinforcement is available as an extra charge option. The size of the edition and the names of participating Martin dealers will be posted after the order period is completed on the Martin website:

MTV And Martin Revisit Unique Partnership With The MTV-2 "Unplugged" Guitar

mtv2Source: Sounding Board Newsletter Vol 14 - Jan. 2003

MTV UNPLUGGED™ sparked a musical revolution when it debuted in 1989. For nearly a decade the show presented acts as diverse as Eric Clapton, Mariah Carey, Kiss and Nirvana in a purely acoustic setting. In addition to spawning a slew of best-selling UNPLUGGED albums, the show also provided the impetus for Martin’s 1996 MTV-1 Limited Edition, a groundbreaking Dreadnought that mixed rosewood and mahogany in the body. With 697 instruments sold, it became one of the Company’s most successful limited production models ever. In 2002 UNPLUGGED returned to the airwaves as audacious as ever. In the past year, UNPLUGGED 2.0 has showcased performances by R.E.M., Lauryn Hill, Shakira and Staind, catching the attention of a whole new audience. To celebrate the rebirth of this music phenomenon, C.F. Martin introduces the MTV-2 Limited Edition: a unique guitar in the daring tradition of UNPLUGGED.

The MTV-2 Limited Edition takes Martin’s 000 design – selected for playing versatility and player comfort - in new and exciting directions. Like the MTV-1, the new model features different solid tonewoods on the bass and treble sides of the body, but this time the contrast is even more striking. The bass back and side of East Indian rosewood emphasize rich low-tone resonance, while the treble back and side of flamed maple contribute bright, clear highs. A small pattern herringbone back strip separates the two woods. The premium solid Sitka spruce top, matched to Martin’s “hybrid” scalloped top bracing and 25.4” scale length, highlights these tonal nuances while producing powerful, balanced timbre. Adding to player comfort is the modified low oval, satin finish genuine mahogany neck.

MTV-2 appointments mirror those of the MTV-1, with a few notable exceptions. On the East Indian rosewood headstock overlay, the familiar “C.F. Martin & Co.” gold foil logo shelters the “MTV” logo, inlaid in mother of pearl, gold mother of pearl and abalone, with “Music Television” below in gold foil. The unbound ebony fingerboard, 1 11/16” at the nut, features “U N P L U G G E D” inlaid in blue paua shell as position markers at the 3rd, 5th, 7th, 9th, 12th (double G), 15th and 17th frets. The Style 45 rosette also features a vivid paua shell inlaid center ring.

On the body, the tortoisecolored binding and end piece are highlighted by contrasting black/white/black/white Style 18 top purfling and subtle black/white purfling on the back, sides and end piece. The black/white motif continues in the ebony bridge, Gotoh® enclosed tuners with ebony buttons, black bridge pins and endpin topped with abalone dots, and bone nut and compensated bone saddle. The clear pickguard – a first for Martin – allows the beauty of the wood and pearl to shine through.

The MTV-2 Limited Edition comes standard with a satin finish. Polished gloss lacquer finish on the body and headstock overlay are available at additional cost under the MTV-2G designation. Martin Thinline 332, Gold+Plus and other sound reinforcement choices also can be factory ordered and installed for an additional fee, though left-handed versions of this guitar may be ordered at no extra cost. Each MTV-2 Limited Edition guitar bears an interior label signed by Martin Chairman and CEO C.F. Martin IV and is numbered in sequence, and each is presented in a #630 Martin embossed molded hardshell case.

Only 200 combined orders will be accepted for the MTV-2 and MTV-2G models. After April 16, 2003, the names of participating authorized Martin dealers will be posted on the Martin Web site.

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