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Press Release Archive - 2012

C.F. Martin & Co. Announces the Promotion of Fred Greene to the Position of Vice President/General Manager of Guitars

NAZARETH, PA - C.F. Martin & Co announced today that Fred Greene will assume the position of Vice President/General Manager of Guitars. In this position Greene, a 25 year guitar industry veteran, will be responsible for many key aspects of Martin's guitar business, including new model designs, manufacturing, materials management and product forecasting. Greene has been with Martin since 2004 previously serving as Vice President of Manufacturing and The Custom Shop, a division which experienced a 30% increase in overall sales in 2011.

The The Life is good Festival enlists the help of Dave Matthews & Tim Reynolds, Sara Bareilles, Michael Franti and The Fresh Beat Band to Raise Money for Kids in Need

Boston – Life is good®, a Boston-based lifestyle brand committed to spreading the power of optimism and helping kids in need through its products and its nonprofit, The Life is good Playmakers, today announced the lineup for the 2012 Life is good Festival, September 22-23, at Prowse Farm, Canton, Mass. Headliners Dave Matthews and Tim Reynolds (Dave and Tim), Sara Bareilles, Michael Franti & Spearhead, and The Fresh Beat Band are among the acts who will perform at the one-of-a-kind fundraising music festival to benefit The Life is good Playmakers, which helps kids overcome poverty, violence and illness by harnessing the healing power of play. One hundred percent of funds raised and all of Life is good’s net profits from the Festival, including Festival merchandise, will be donated to the organization.

C.F. Martin & Co. Announces Three new Staff Promotions

 Nazareth, PA, July 2, 2012– C. F. Martin & Co. is pleased to announce three new staff promotions: Scott Follweiler to Artist Relations Coordinator, Matt Sysko to Sales Events Manager, and Kristi Bronico to Product Manager-String Division. “Scott, Matt and Kristi are dynamic team players that will bring a heightened level of dedication, focus and passion to their respective positions", said Keith Lombardi, President and COO. “We consider ourselves fortunate to have them as members of the organization and look forward to sharing in their continued success.”

C.F. Martin & Co Announces the Appointment of Kit Culpepper to Director of U.S. Sales

Nazareth, PA – C.F. Martin & Co., the family-owned Nazareth, PA-based manufacturer of acoustic guitars and strings, has announced that Kit Culpepper has been named to the position of Director of U.S. Sales.

C.F. Martin & Co. Announces Nashville-Based Kate Richardson and Lynn Tinsey of Richlyn Marketing as New Martin Guitar Brand Consultants

NAZARETH, PA – C.F. Martin & Co. is continuing to expand its already deep-rooted relationships in the country music world with the announcement of its new brand marketing consultant Kate Richardson, who runs the well-respected Richlyn Marketing in Nashville with her partner Lynn Tinsey. Martin Guitar selected Richlyn Marketing for its top-tier artist relations and marketing consulting. The firm will focus on strategic partnerships in aligning the Martin brand with artists, events and media outlets and increasing Martin’s brand awareness amongst the music industry in Nashville.

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