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Summary Description:
Act as the leader for all digital marketing activities for C.F. Martin & Co. with the key objectives of attracting new consumers to the brand, retaining existing customers, engaging them and providing them with the best possible experience across multiple platforms.

Specific Duties and Responsibilities:

  1. Develop and implement an integrated digital strategy including social media, paid search, SEO, e-commerce, email, retargeting and other media
  2. Own strategy, planning, design, architecture, development, testing and management of websites, digital campaigns, marketing automation, and marketing analytics
  3. Oversee the maintenance and performance of public website
  4. Stay up to date on all new marcom technologies and platforms
  5. Set KPIs and utilize analytics to test and optimize all digital programs for conversion and engagement
  6. Develop and maintain external preferred partner network, including a web development agency and other digital marketing agencies
  7. Direct Social Media Manager to leverage, engage and grow audiences across platforms
  8. Partner with creative, artist relations, IT, events, product, PR and sales to deliver an ever improving, measurable experience at all digital touchpoints
  9. Develop, with the help of an agency, paid advertising strategy for the Martin brand and its products that includes digital, print, and programmatic advertising opportunities
  10. Work closely with Creative Services to deliver customized and highly effective ads
  11. Plan, maintain, and optimize all digital content
  12. Manage two direct reports
  13. Select, promote, transfer and otherwise treat coworkers and visitors equally without regard to race, age, creed, color, religion, gender, national origin, alienage, ancestry, citizenship status, sex, marital status, arrest record, gender identity, veteran status, disability or handicap, sexual orientation, genetic information or any other characteristic in accordance with all local, state and federal Equal Employment Opportunity and non-discriminatory regulations.

Position Requirements:

  1. BA in digital marketing, computer science, or related field. Advanced degree a plus.
  2. 7 - 10 years of experience leading digital marketing and/or e-commerce for a top consumer brand
  3. Strong background in analytics and/or performance marketing with proficiency in SEO and CRO, along with PPC and ROI optimization
  4. Experience developing and maintaining B2C websites and maintaining e-commerce platforms and content management systems
  5. In-depth knowledge of e-commerce platforms, web technologies and web analytics
  6. Knowledge of content marketing best-practices
  7. Proven record of developing high-impact solutions across the digital landscape
  8. Experience managing external agencies and internal teams in fast-paced, results-oriented environment
  9. Fluency in emerging digital practices
  10. Experience with ideation, rapid prototyping and agile frameworks a plus
  11. Strong project management skills

Core Competencies: 

  1. Adaptability
  2. Aligning Performance for Success
  3. Building Partnerships
  4. Building Trust
  5. Coaching
  6. Communication
  7. Customer Focus
  8. Decision Making
  9. Developing a Successful Team
  10. Facilitating Change
  11. Leading through Vision and Values
  12. Managing Conflict
  13. Planning and Organizing Work
  14. Commitment to Personal Learning/Knowledge Growth
  15. Technical/professional

C. F. Martin & Co., Inc. 
510 Sycamore Street 
Nazareth, PA 18064 
ATTN: Human Resources



Summary Description
This individual will be assigned to the Maintenance Department and be responsible for performing mechanical and/or electrical repair jobs, preventative maintenance as well as building and grounds maintenance at all corporate facility locations. This position requires rotation between 2nd and 3rd shift when needed to provide facility coverage at all corporate facility locations. This individual will support all co-workers to achieve a common goal. This individual will work with all shift personnel and outside contractors to provide required managerial direction during off shift hours for day to day operations and facility projects. This individual will also provide direct supervision of the maintenance department employees in the absence of shift management.

Essential Job Function

  1. Understand and operate Security, HVAC, and Fire Control System.
  2. Preventative Maintenance for machinery, buildings and grounds
  3. Perform assigned maintenance work requests.
  4. Cleaning spray rooms, ordering filters and managing the filter and MRO inventory
  5. Perform emergency building coverage and snow removal at all facilities.
  6. Participate in Saturday building rotation including Startup & Shutdown Procedures.

Position Requirements

  1. 3-5 years supervisory/management experience
  2. Must be detail oriented, self-motivated and able to interact effectively and respectfully with coworkers within a team atmosphere.
  3. Sufficient reading, writing, basic math and computer skills are required to follow Work Orders and Training Instructions
  4. Strong demonstrable experience with mechanical and/or electrical skills
  5. Continuous standing throughout a normal work day
  6. Must be able to work from ladders or lift platforms.
  7. Frequent lifting of items up to 50 lbs. and occasional assisted lifting of other items that exceed 50lbs.
  8. Must have a valid driver’s license.
  9. Must be able to operate all forklift and high lift equipment.
  10. Understand and adhere to Lock Out Tag Out (LOTO), Confined Space, and all other plant safety requirements related to supporting machinery uptime.          
  11. Safety shoes and safety glasses required in designated areas.

Work Hours: 10:30 P.M. – 7:00 A.M. Monday - Friday
With Overtime 9:30 P.M. – 7:00 A.M. Monday - Friday

Production demands and inclement weather may necessitate overtime before and after the normal shift hours and weekends.

C. F. Martin & Co., Inc.
510 Sycamore Street
Nazareth, PA 18064
ATTN: Human Resources

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