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Martin Guitar

Martin Guitar

Employment


FIRST SHIFT PRODUCTION

We are currently accepting applications for a limited number of 1st shift production positions. Experience operating wood working machinery, hand tools, close attention to detail and guitar playing skills would be a plus.

Competitive wages, profit sharing, medical benefits and 401(k).

Highly motivated, enthusiastic, and self- starting candidates should send a resume.

Send to:

JOBS@MARTINGUITAR.COM

EOE

 

DIGITAL MARKETING MANAGER

Function: Marketing
Reports to: Senior Director Marketing

Summary Description
Act as the leader for all digital marketing activities for C.F. Martin & Co. with the key objectives of attracting new consumers to the brand, retaining existing customers, engaging them and providing them with the best possible experience across multiple platforms.

Specific Duties and Responsibilities

  1. Develop and implement an integrated digital strategy including social media, paid search, SEO, e-commerce, email, retargeting and other media
  2. Own strategy, planning, design, architecture, development, testing and management of websites, digital campaigns, marketing automation, and marketing analytics
  3. Oversee the maintenance and performance of public website, map the customer journey, with goal to increase traffic and conversions
  4. Stay up to date on all new marcom technologies and platforms
  5. Set KPIs by channel, and for broad marketing goals, and utilize analytics to test and optimize all digital programs for conversion and engagement
  6. Develop and maintain external preferred partner network, including a web development agency and other digital marketing agencies
  7. Direct Social Media Manager to leverage, engage and grow audiences across platforms
  8. Partner with creative, artist relations, IT, events, product, PR and sales to deliver an ever improving, measurable experience at all digital touchpoints
  9. Develop, with the help of an agency, paid advertising strategy for the Martin brand and its products that includes digital, print, and programmatic advertising opportunities
  10. Work closely with Creative Services to deliver customized and highly effective ads
  11. Plan, maintain, and optimize all digital content and platforms, and fully utilize the CRM
  12. Manage two direct reports – Web Content Manager and Social Media Marketing Manager.
  13. Select, promote, transfer and otherwise treat coworkers and visitors equally without regard to race, age, creed, color, religion, gender, national origin, alienage, ancestry, citizenship status, sex, marital status, arrest record, gender identity, veteran status, disability or handicap, sexual orientation, genetic information or any other characteristic in accordance with all local, state and federal Equal Employment Opportunity and non-discriminatory regulations.

Position Requirements

  • BA in digital marketing, computer science, or related field. Advanced degree a plus.
  • 7 - 10 years of experience leading digital marketing and/or e-commerce for a top consumer brand
  • Strong background in analytics and/or performance marketing with proficiency in SEO and CRO, along with PPC and ROI optimization
  • Proven success in creating and executing digital lead generation and customer acquisition campaigns including email and paid media
  • Deep understanding of social media platforms with success driving engagement
  • In-depth knowledge of e-commerce, UX, customer journeys, web technologies and web analytics
  • Knowledge of content marketing best-practices
  • Experience maintaining B2C websites, e-commerce platforms and content management systems a plus
  • Proven record of developing high-impact solutions across the digital landscape
  • Experience managing external agencies and internal teams in fast-paced, results-oriented environment
  • Fluency in emerging digital practices
  • Experience with ideation, rapid prototyping and agile frameworks a plus
  • Strong project management skills

Core Competencies

  • Adaptability
  • Aligning Performance for Success
  • Building Partnerships
  • Building Trust
  • Coaching
  • Communication
  • Customer Focus
  • Decision Making
  • Developing a Successful Team
  • Facilitating Change
  • Leading through Vision and Values
  • Managing Conflict
  • Planning and Organizing Work
  • Commitment to Personal Learning/Knowledge Growth
  • Technical/professional

Competitive wages, profit sharing, medical benefits and 401(k).

Highly motivated, enthusiastic, and self-starting candidates should send a resume to:

JOBS@MARTINGUITAR.COM

EOE

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