NAZARETH, Pa. (Winter NAMM, HALL D, Booth 5602) – January 16, 2020 – C. F. Martin & Co.® (Martin®) introduced, at the Winter NAMM Show in Anaheim, California, the SC-13E, a new guitar with a brand-new body shape, designed from the ground up to be extremely comfortable and remove the limitations of a conventional cutaway acoustic-electric.
“By observing and talking to musicians over the years, we were able to identify challenges with conventional acoustic cutaways and address them,” said Vice President of Product Development Fred Greene. “ With the
SC-13E, we wanted to create an acoustic guitar with the comfort and playability of an electric.”
The thoughtfully designed SC-13E is packed with innovations, including:
“Our product team continues to break the mold and bring new and exciting innovations to life,” said C. F. Martin & Company Chairman and CEO Chris Martin. “I am pleased to add the SC-13E to our product line, and I encourage both acoustic and electric guitar players to give it a try. They’ll be impressed by what they can accomplish.”
To learn more about the SC-13E, please visit www.martinguitar.com/nolimits
About Martin Guitars and Strings
C.F. Martin & Co.® has been Inspiring Musicians Worldwide® for nearly two centuries with their superior guitar and string products. Martin guitars and strings remain the choice for musicians around the world for their unrivaled quality, craftsmanship, and tone. Throughout the company’s long history, Martin products can be seen and heard across all genres of music and in all segments of pop culture, from concert and theater stages to television and movies.
With an unwavering commitment to environmental sustainability and responsible manufacturing practices, Martin continually drives the acoustic guitar market forward, introducing innovative features that have become standards across the industry. These groundbreaking innovations include the introduction of X-bracing, the 14-fret guitar, and the “Dreadnought” size guitar.
Martin has also led innovations in strings, such as introducing the first high-tensile strength steel-string core wire; the first nickel acoustic strings (Martin Retro®); the proprietary Titanium Core strings; and now the groundbreaking, new Authentic Acoustic line, which offers unmatched stability, tone, comfort, and longevity. Learn more here: www.martinguitar.com/aa.
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