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Martin Guitar Introduces Authentic Acoustic Strings

NAZARETH, Pa., Oct. 1, 2018 - C.F. Martin & Co.® (Martin Guitar) is pleased to introduce their most advanced strings to date. Martin has taken their market leading strings and made them better in every way.  They look better, they feel better, and they sound better than ever before. And with three versions to choose from, any player can find the ideal strings for their acoustic guitar.

Authentic Acoustic strings are now available for sale worldwide.

 

Authentic Acoustic SP Strings
Martin Authentic Acoustic strings are engineered with the performer in mind and they will always stand up to rigorous practice and performance schedules. We start with our highest tensile-strength core wire, then tin-plate it on all six strings for added corrosion resistance; because what you don't see matters! When coupled with our highest quality wrap wire you get consistent true tone that you can count on song after song. Available in 80/20 Bronze and 92/8 Phosphor Bronze.

Authentic Acoustic Marquis Silked
Martin Guitar knows a thing or two about pampering valuable instruments. If you're looking for some extra protection for your fine guitar, Authentic Acoustic Silked strings are the right choice for you. We've adding a soft silk wrap to the ball ends of our Authentic Acoustic strings to prevent wear and tear on the bridge and bridge plate as you play. Our silk wrap puts a comforting layer of protection in place every time you change your strings. Available in 80/20 Bronze and 92/8 Phosphor Bronze.

Authentic Acoustic Lifespan 2.0
Martin's next generation Lifespan 2.0 strings are engineered using a new, patented technology only available from Martin. This technology was developed to protect the core wire and the wrap wire to prevent corrosion without compromising tone – the single most important attribute of the guitar strings. Authentic Acoustic Lifespan 2.0 strings look better, sound better, and feel better, providing a smooth playing experience that reduces finger drag. We invested two years developing our next generation Lifespan 2.0 strings to ensure they will sound better, longer than any other extended-life string on the market. Available in 80/20 Bronze and 92/8 Phosphor Bronze.

To learn more about Martin's new models, please visit www.martinguitar.com/aa.

About Martin Guitars and Strings
C.F. Martin & Co.® has been inspiring musicians worldwide for 185 years with their superior guitar and string products. Martin guitars and strings remain the choice for musicians around the world for their unrivaled quality, craftsmanship, and tone. Throughout the company's long history, Martin products can be seen and heard across all genres of music and in all segments of pop culture, from concert and theater stages to television and movies.

With an unwavering commitment to environmental sustainability and responsible manufacturing practices, Martin continually drives the acoustic guitar market forward, introducing innovative features that have become standards across the industry. These groundbreaking innovations include the introduction of X-bracing, the 14-fret guitar, and the "Dreadnought" size guitar.

Martin has also led innovations in strings, such as introducing the first high-tensile strength steel-string core wire, the first nickel acoustic strings (Martin Retro), the proprietary Titanium Core strings, and now the groundbreaking new Authentic Acoustic line which offers unmatched stability, tone, comfort, and longevity. Learn more here: www.martinguitar.com/aa.

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