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Martin Guitar Appoints Coast Musical as its Sole String Distributor in Canada Beginning April 1, 2015

Nazareth, PA – C. F. Martin & Co. (www.martinguitar.com) has welcomed Coast Music, a Division of Jam Industries, to the Martin String family, appointing them as their exclusive distributor of Martin Strings for the Canadian market beginning April 1, 2015. Martin Guitar recently unveiled their newly revamped Martin Strings line at the 2015 Winter NAMM Trade Show, which showcased elegant designs for all 8 major acoustic string product lines and stay-fresh packaging.

Martin Guitar has a rich history with Coast Music beginning in 1990 and previously served as one of Martin’s distributors until 2011. “We are very excited to be part of this great company again and strongly believe in the philosophy and brand,” says Manuel Senra, Vice President of Coast Music.

Restoring this partnership allows for Martin Guitar to showcase their high-quality acoustic guitar strings and expand in this large market. “Coast Music has the right team to ensure that our mutual goals are realized,” says Tim McNair, Vice Present and General Manager of the Strings Division. “Together, we will be better poised to grow the Martin String brand for the retailers in the Canadian market.”

Kief Marketing will continue to be the exclusive sales agent for C. F. Martin & Co., Inc. instruments in Canada.

About Martin Guitar & Strings
C. F. Martin & Co. (www.martinguitar.com) has been creating the finest instruments in the world for over 182 years.  It continues to innovate, introducing techniques and features that have become industry standards, including X-bracing, the 14-fret guitar and the “Dreadnought” size. One of the world’s leading acoustic instrument makers, Martin guitars are hand-made by skilled craftsmen and women, who use a combination of new design and techniques, along with those introduced by the company founder.
 
The company is also known for producing high-quality, popular acoustic guitar strings.  These include the Martin SP® LIFESPAN™ line, the fastest-growing treated string in the industry, and the Martin SP line, which uses an industry leading core wire to hold tunings better.
 
Martin guitars and Martin strings are the instruments and strings of choice for musicians around the world, from the icons of rock, pop, country, folk and bluegrass to those just beginning their careers.  They can be seen across all segments of pop culture, from television to movies, Broadway, books, online, and gracing the covers of popular magazines on newsstands everywhere. Connect with Martin and Martin Strings on Facebook, Twitter, Tumblr, YouTube and via www.martinguitar.com and www.martinstrings.com.

About Coast Music
In just over a decade, Coast Music, a division of Jam Industries Ltd., established itself as Canada’s premier distributor of musical instruments and accessories. In a fiercely competitive environment, Coast Music has distinguished itself by providing unprecedented service and by representing the integrity of its business partners, each a high profile leading in its respective market segment.

For more information contact
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Media Contacts:
Aliza Rabinoff
DKC Public Relations
for Martin Guitar
212-981-5157
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Amani Duncan
Vice President Brand Marketing
C. F. Martin & Co.
610-759-2837
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