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stringlogoNAZARETH, PA - C. F. Martin & Co. ( today announced that Tim McNair has been promoted to general manager, String Division. Effective immediately, McNair will report to company President Keith Lombardi. In this position, he is responsible for the growth of the company's String business and providing direct leadership to the areas of manufacturing, marketing, procurement and R&D.

"We are thrilled to be adding Tim to our core leadership team as he celebrates a decade of dedicated service within the company," said Lombardi. "Our Strings division continues to grow and innovate, and we are excited about what its future holds."

Recently, under the leadership of McNair along with Martin's Director of Promotional Marketing Amani Duncan, the company named Pennsylvania-based Spark the new agency of record for its Strings division, and introduced a new "Heart | Tone | Legend" logo that serves as a representation of what the brand means to Martin Guitar and its consumers:

  • Heart - Passion for the Martin Guitar brand
  • Tone - Undeniable tone quality that makes Martin Guitar the market leader in acoustic guitars and strings
  • Legend - A legendary brand that has produced best in class guitars and strings for over 178 years

"The Martin String division is a market leader in its category," stated McNair. "It is a great pleasure to work with our consumers, dealers, artists, and suppliers to strengthen and grow our string brands."

McNair joined Martin Guitar in 2001 as controller, where he worked with senior management to analyze and execute financial, strategic, operational and marketing decisions. In 2005, he was appointed director of sales and marketing for the String Division. In this position, he led the division to year-over-year sales records and launched several successful new products including the FX Flexible Core acoustic strings, used by such artists at Tommy Emmanuel and Gordon Giltrap, and the new SP Lifespan acoustic strings, already the strings of choice for artists such as Mumford & Sons and Travis Tritt.

Prior to joining C.F. Martin & Co., McNair spent several years with Air Products and Chemicals, Inc. in the Chemicals Division as a Market Manager and Business analyst. McNair also spent time with Price Waterhouse as a senior accountant and staff accountant in the Audit Services Group. His public accounting experience included significant emphasis on consumer product manufacturing and telecommunication services.

About Martin Guitar and Strings

C. F. Martin & Co. ( has been creating the finest instruments in the world for over 175 years. It continues to innovate, introducing techniques and features that have become industry standards including X-bracing, the 14-fret guitar and the "Dreadnought" size. One of the world's leading acoustic instrument makers, Martin guitars are hand-made by skilled craftsmen and women, who use a combination of new design and techniques along with those introduced by the company founder.

The company is also known for producing high-quality, popular acoustic guitar strings. These include the Martin SP® LIFESPAN™ line - the fastest-growing treated string in the industry, and the Martin SP line - which uses an industry leading core wire to hold tunings better.

Martin guitars and Martin Strings are the instruments and strings of choice for musicians around the world, from the icons of rock, country, folk and bluegrass to those just beginning their careers. They can be seen across all segments of pop culture, from television (Glee, Psych, Raising Hope and American Idol) to the movies; on Broadway and in books, online, and gracing the covers of popular magazines on newsstands everywhere. Connect with Martin and Martin Strings on Facebook, Twitter, Tumblr, YouTube and via and

Media Contacts:

Matt Biscuiti
The Lippin Group
for Martin Guitar
This email address is being protected from spambots. You need JavaScript enabled to view it.

Amani Duncan
Director, Promotional Marketing
C. F. Martin & Co.
This email address is being protected from spambots. You need JavaScript enabled to view it.

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