Martin Guitar to Unveil Two Outstanding New Custom Shop Models at Winter NAMM 2014
New models will include third in Custom Shop collaborative series with Martin signature artist Eric Clapton
Nazareth, PA (NAMM, Booth 5454, Hall B) – C. F. Martin & Co. (www.martinguitar.com) will unveil two new beautifully crafted Custom Shop models, the Eric Clapton OM-ECHF Navy Blues Model and the CS-00S-14, at the Winter NAMM show in Anaheim, Jan. 23-26, 2014.
"We are very fortunate to be unveiling the next signature edition in our ongoing collaboration with longtime Martin player Eric Clapton," said Chris Martin, Chairman and CEO, C.F. Martin & Co. "Martin Guitar GM Fred Greene and the Custom Shop team are proud of its excellent history creating some of the most exceptional guitars in the market, and partnering with some of the most illustrious players in the world. The craftsmanship displayed with this new edition, as well as the new CS-00S-14, speaks to that legacy."
The Eric Clapton OM-ECHF Navy Blues is the third in a series of collaborations between C. F. Martin & Co., Eric Clapton and Eric's multi-talented friend/associate in Japan, Hiroshi Fujiwara. Prior ECHF models included the popular "Bellezza Nera" (Black Beauty) and the "Bellezza Bianca" (White Beauty). While these two models featured a shorter 24.9" scale length, this OM edition incorporates the longer 25.4" scale for added string tension and tonal projection. The neck and body are lacquered and polished with a striking dark navy coloration combined with atop East Indian rosewood back and sides and a European spruce soundboard. Each OM-ECHF Navy Blues guitar bears an interior label, individually numbered and personally signed by Eric Clapton, Hiroshi Fujiwara, Dick Boak and C. F. Martin IV. Quantities will be limited to 181 guitars. (MSRP: $6,999)
The CS-00S-14 is a premium Style 42 12-fret slotted head fingerstyle model crafted with rare Honduran rosewood back and sides for resonant tone, a torrefied (temperature aged) Swiss spruce top and a ultra lightweight non-adjustable carbon fiber neck reinforcement. Featuring unobtrusive plug and play Fishman Aura VT electronics, only 114 of these exclusive instruments will be offered worldwide. (MSRP: $8,999)
About Martin Guitar & Martin Strings
C.F Martin & Co. (www.martinguitar.com) has been creating the finest instruments in the world for over 180 years. Martin continues to innovate, introducing techniques and features that have become industry standards, including X-bracing, the 14-fret guitar and the “Dreadnought” size. One of the world’s leading acoustic instrument makers, Martin guitars are hand-made by skilled craftsmen and women, who use a combination of new design and techniques along with those introduced by the company founder.
The company is also known for producing high-quality, popular acoustic guitar strings. These include the Martin SP® LIFESPAN™ line, the fastest-growing treated string in the industry, and the Martin SP line, which uses an industry leading core wire to hold tunings better.
Martin guitars and Martin strings are the instruments and strings of choice for musicians around the world, from the icons of rock, country, folk and bluegrass to those just beginning their careers. They can be seen across all segments of pop culture, from television (Glee, Psych, Raising Hope and American Idol) to the movies, on Broadway and in books, online, and gracing the covers of popular magazines on newsstands everywhere. Connect with Martin and Martin Strings on Facebook, Twitter, Tumblr, YouTube and via www.martinguitar.com and www.martinstrings.com.
DKC for Martin Guitar
Vice President Brand Marketing
C. F. Martin & Co.