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Press Releases

The Academy of Country Music Announces Sponsors and Partner for Events Throughout the Week Vegas Goes Country

Encino, CA – The Academy of Country Music and dick clark productions announced today the sponsors and promotional partners including Amazon, Barefoot Wine & Bubbly, Beats Music, Cabela’s, CAT Entertainment Services, ConAgra Foods, Coors, Cumulus, Dr Pepper, Firestone, Grey Goose, Hostess, Justin Boots, Kohl’s Department Stores, the city of Las Vegas, Martin Guitar, Music Choice, Ole Smoky, PEOPLE Magazine, Pure Via, Ram Trucks, Shazam, SoundExchange, The Boot Campaign, Wrangler Jeans, Yahoo and more associated with events throughout the Week Vegas Goes Country®.  The week culminates with the 49th Academy of Country Music Awards broadcast from the MGM Grand Garden Arena in Las Vegas Sunday, April 6, 2014 at 8:00 PM live ET/delayed PT on the CBS Television Network.

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Hunter Hayes Announces "Hunter Hayes' 24 Hour Road Race to End Child Hunger"

Nashville, TN – Multiple GRAMMY-nominee Hunter Hayes and ConAgra Foods have teamed up to end child hunger while attempting to break the GUINNESS WORLD RECORDS® record for the Most Concerts Played in multiple cities in a 24-hour period. Hunter will kick off the "Hunter Hayes’ 24 Hour Road Race to End Child Hunger", brought to you in part by ConAgra Foods’ Child Hunger Ends Here program, Friday, May 9 on Good Morning America in New York City. He is attempting to break the record (currently eight shows in 24 hours set by the Flaming Lips who broke the previous record made by Jay-Z) by playing 10 shows in 10 cities in 24 hours. VIP packages for the “24 Hour Road Race” are on sale now. Hunter recently debuted his music video on Good Morning America for his current single, “Invisible” featured on his new album Storyline being released May 6 on Atlantic Records / Warner Music Nashville.

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Martin Guitar to Unveil Four New Models at Musikmesse 2014 in Frankfurt

Nazareth, PA – C. F. Martin & Co. ( will unveil four outstanding new models at Musikmesse 2014, Hall 3.1 Stand F81, in Frankfurt, Germany March 12-15. Two new retro-inspired models, the 000-18 and OM-28, both highlight distinct vintage design and include features that can be found on coveted Martin pre-war era guitars. Additionally, two new cutaway models are being introduced, the DC-Aura GT and GPC-Aura GT, both of which will come equipped with Fishman F1 Aura Plus electronics.

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Lehigh Valley Ad Agency Spark Nabs Three “Gold Louix” Awards at 85th Annual Art Directors’ Club of Philadelphia Gala

Creative work produced by Lehigh Valley advertising agency Spark ( captured three “Gold Louix” awards at the 85th Annual Art Directors’ Club of Philadelphia Award Show, held on February 27 at Hotel Monaco in Philadelphia. The event recognizes the best advertising and design work each year from the greater Philadelphia area.

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Secret Road Music Publishing, Songspace and Martin Guitar Announce $20,000 “Pub Deal” Contest

 NASHVILLE, TN (Feb. 26th, 2014) - Leading music licensing, publishing and management company Secret Road has teamed up with music technology startup Songspace and world renowned instrument maker Martin Guitar to present the 2nd annual “Pub Deal,” a contest to win a one-year, $20,000 publishing contract, open to songwriters and artists of all genres.   In addition to taking home a non-recoupable $20,000 advance, the winning artist will work with Secret Road throughout the year to build their repertoire and market their songs for licensing in film and TV. 

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Pro Burton Snowboarder Danny Davis Joins the Martin Guitar Ambassador Family

Nazareth, PA – C.F. Martin & Co. has officially announced professional snowboarder Danny Davis as a Martin Guitar Ambassador. Danny became an ambassador after Burton Snowboards, Martin Guitar and Danny came together this past year to collaborate on Burton's new Winter 15 Easy Livin Snowboard, which features Martin Guitar-inspired graphics. Danny, who was just won the 2014 X Games Snowboard Superpipe and heads to Russia later this month, is an avid guitar player making his partnership with Martin a perfect way to blend his love of both snowboarding and music.

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Ed Sheeran Becomes an EACH Ambassador

Ed visited The Treehouse today (Tuesday Feb 18th) to meet with children and EACH staff to find out more about the charity which provides care and support for life-threatened children, young people and their families.To publicly recognise and celebrate Ed's support, EACH has asked him to become an ambassador.

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Martin Guitar's Navojoa Factory Continues to Evolve and Grow as it Celebrates 25th Anniversary

Nazareth, PA - C. F. Martin & Co. ( marked the 25th anniversary of its factory in Navojoa, Sonora, Mexico with a celebration attended by the Board of Directors and the newly released Road Series DRSGT and 000RSGT models. 

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C.F. Martin & Co. Named the Official Music Sponsor of Wanderlust Festival O’ahu February 27-March 2, 2014

Nazareth, PA – C.F. Martin & Co. will be the official music sponsor of the second annual Wanderlust Festival O'ahu February 27-March 2, 2014 at the Turtle Bay Resort on the Hawaiian North Shore. Wanderlust, the world's largest and fastest growing yoga and music festival series, hosts thousands of people to enjoy live music, yoga, inspirational speakers, kayaking, surfing and more in spectacular outdoor settings. During the four-day festival, Martin Guitar will hold guitar and ukelele workshops onsite and offer attendees the chance to win a Martin ukelele or guitar among other Martin gear. Visitors will also be able to sign up to perform their favorite song at the Martin Guitar Jam Tent.

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Martin Guitar Revisits its Historic Roots With Two Innovative Series to be Unveiled at Winter NAMM 2014

Nazareth, PA (NAMM, Booth 5454, Hall B) – C. F. Martin & Co. ( continues to revisit their historic roots by further enhancing stylistic and technical innovations from some of their best vintage models from past decades including the 20s, 30s, 40s and 60s. Outstanding examples of these new models will be featured in two newly expanded series, Retro and Authentics, and will be unveiled at the Winter NAMM Show in Anaheim, California January 23-26, 2014. The iconic acoustic guitar-maker will also introduce to attendees two new additions to its acclaimed Road Series, and a reinterpretation of a classic Martin product, Martin Retro™ Strings.

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C.F. Martin & Co. Releases “180 Years of Music Tradition” Interactive Tool

Nazareth, PA – C.F. Martin & Co. has launched “180 Years of Music Tradition,” a new interactive tool for music enthusiasts that highlights the guitar maker’s vast musical influence. Available at, fans can click and zoom through a variety of artists and see how Martin Guitar was essential in creating history’s most influential sounds. Genres include Blues, Contemporary Jazz, Gospel, Rock ‘n Roll, Western Swing, Folk and many others. By clicking on an artist, a pop-up box will appear with a brief history and an embedded Spotify track. The tool is a unique and interactive way to show how music is the result of one generation influencing another.

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Genesis of American Guitar to be Explored in Metropolitan Museum’s New Exhibition

New York, New York - Thirty-five rare guitars that illustrate the early history of the instrument in America will go on view at The Metropolitan Museum of Art, beginning January 14.  Drawn from the Museum’s own holdings as well as from the Martin Guitar Museum in Nazareth, Pennsylvania, and several private collections, Early American Guitars: The Instruments of C. F. Martin will trace the birth of the American guitar by shedding light on the contributions of Christian Frederick Martin, a German immigrant who invented a uniquely American form of the guitar in the first half of the 19th century.  The exhibition will highlight the largest collection of instruments by this renowned maker ever to be displayed publicly, including the earliest known guitar signed by Martin, the earliest established guitar with his famed X-braced construction, and several extraordinary decorated examples of his work.  Also on view will be a 1939 guitar made by Martin Guitar that was played by Eric Clapton on MTV’s Unplugged series in 1992, representing the long trajectory of guitar building by the company founded by Christian Frederick Martin.

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Martin Guitar to Unveil Two Outstanding New Custom Shop Models at Winter NAMM 2014

Nazareth, PA (NAMM, Booth 5454, Hall B) – C. F. Martin & Co. ( will unveil two new beautifully crafted Custom Shop models, the Eric Clapton OM-ECHF Navy Blues Model and the CS-00S-14, at the Winter NAMM show in Anaheim, Jan. 23-26, 2014.  "We are very fortunate to be unveiling the next signature edition in our ongoing collaboration with longtime Martin player Eric Clapton," said Chris Martin, Chairman and CEO, C.F. Martin & Co. "Martin Guitar GM Fred Greene and the Custom Shop team are proud of its excellent history creating some of the most exceptional guitars in the market, and partnering with some of the most illustrious players in the world. The craftsmanship displayed with this new edition, as well as the new  CS-00S-14, speaks to that legacy."

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New Book on Invention of the American Guitar Finds Early Spanish Influence

New York, New York – A new book on the early history of the American guitar, "Inventing the American Guitar: The Pre-Civil War Innovations of C.F. Martin and His Contemporaries," documents the Spanish influence on C. F. Martin and the evolution of the iconic American flat-top steel string acoustic guitar.

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Ace Hotel New York Events - Notes From the Underground

New York, New York – Ace Hotel New York hosts the fourth annual Notes from the Underground, a full three days and four nights of music events right smack in the middle of our lobby. The CMJoyful live music events anchor the series: artists selected by MyMusicRx, the innovative Children's Cancer Association program that delivers the healing power of music to seriously ill kids and teens, perform in the lobby from 11am to 5pm October 16 to 18. In-room video interviews from participating artists will add to the growing amount of exciting musical content available to kids served by the program. CMJoyful is sponsored by Martin Guitar, Uber and Walker, who know a thing or two about innovation themselves.

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Voting for the 43rd Annual Sufer Poll is Now Open

SAN CLEMENTE, Calif.—Voting for Surfer Poll is live, meaning you now have the opportunity to decide the top surfers of 2013. Each year, SURFER Poll allows readers to cast a vote for their 10 favorite male and five favorite female surfers who will be honored during the exclusive awards ceremony. Kelly Slater has remained on top for nine consecutive years and 18 years in total—will he maintain his berth in 2013? Who will break into the Top 10? Will five-time World Champ Steph Gilmore once again steal the Women’s #1 spot? Your vote will decide. Voice your opinion for the men’s Top 10 and the women’s Top 5 now through Nov. 1, 2013. Log on to or use the voting widget on the homepage.

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C.F. Martin & Co. Partners with Ace Hotel London Shoreditch

Nazareth, PA – World-renowned guitar maker, C.F. Martin & Co. has partnered with Ace Hotel London Shoreditch to provide guests with a premium acoustic guitar in select rooms to play during their stay. Martin's classic DXMAE guitars have custom interior label and engraving on the body that reads, "The left hand is what you know. The right hand is who you are." These special edition guitars are not for sale and were created solely for guests of Ace Hotel London. Martin has been partnering with Ace Hotel New York since 2012 on their 5@5 series, providing guitars for the intimate performances that feature five songs at 5 pm by up-and-coming artists.

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Guitar Center Announces 3rd Annual Search for the Best Singer-Songwriter in America

Los Angeles, CA - Guitar Center offers emerging musicians the chance to win $25,000 and head into the studio to record with Grammy Award-winning producer Don Was.

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Guitar Center and Converse Team Up to Discover the Next Buzzworthy Independent Artist with Launch of “Get Out of the Garage”

Westlake Village, CA (August 1, 2013) – Guitar Center is proud to launch Get Out of the Garage, an artist discovery program offering emerging artists the chance to win a career-altering opportunity with acclaimed producer Dev Hynes. Get Out of the Garage brings together Guitar Center and Converse Rubber Tracks; both renowned for their long-standing passion in supporting musicians and for their unwavering commitment to helping unsigned musicians launch their careers. The new program will offer unsigned artists the chance to attain national recognition, professional mentoring, a state-of-the-art recording session and much more.

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CEO & Chairman Chris Martin IV Joins NAMM Executive Committee

Carlsbad, CA, (July 13, 2013) — The NAMM executive committee enjoys a smooth succession welcoming a new member, honoring its outgoing chairman, and announcing new appointments during Summer NAMM. The announcements were made Saturday, July 13 during the annual summer board meeting held in Nashville. Larry Morton, previously NAMM’s vice chairman, will move into a new role as chairman of NAMM’s board of directors. Morton, president of Hal Leonard Corporation, served on NAMM’s board from 1999 to 2002. He’s accomplished in diverse aspects of the music-industry, having worked in many aspects of the business over the last 28 years – sales, marketing, retail and manufacturing. In addition, Morton has performed, written and taught music. “I am honored and humbled to be elected chairman of the NAMM board and feel a special responsibility in doing all that I can to support NAMM's mission of creating music makers,” Morton said. Morton then warmly welcomed Martin to the executive committee, “Through the multi-generation legacy of Martin Guitars, Chris brings a unique perspective of running a family business, much like many of our retailer members, along with the point of view of a global instrument manufacturer and supplier. Chris also has a tremendous amount of experience as an active advocate and supporter of music through his other service activities.” Chris Martin is the executive committee’s incoming secretary. Martin, current chairman and CEO of C.F. Martin & Co. previously served on the NAMM board of directors from 2000 to 2003. “I am proud and honored to be selected to join the NAMM executive committee,” Martin said. “As the sixth-generation owner-operator of my family business, I look forward to helping our industry grow and prosper.”

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LX1E Ed Sheeran Signature Edition wins NAMM's Best in Show Award

Saturday, July 13, 2013 The last day of 2013 Summer NAMM wrapped up with "Best in Show," a roundup of the best products and services at the show. Music Inc. Publisher Frank Alkyer hosted the NAMM U Breakfast Session, and panelists included six music retail gear experts: Mike Guillot of Mississippi Music, Brad Boynton of Rhythm Traders, Myrna Sislen of Middle C Music, Tim Pratt of Dietze Music, Paul Decker of Music Villa and Donovan Bankhead of Springfield Music. Each panelist selected their picks in four categories, including Best Add-on or Accessory, Gotta Stock It, Companies to Watch and Best in Show. Here's a list of the winners. Make sure to check them out before leaving the show!

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Martin Guitar Unveils Four Unique New Models At Nashville Summer NAMM Trade Show

Nazareth, PA (NAMM, Booth 1300) – July 10, 2013 - C. F. Martin & Co. ( is ushering in summer with four unique new models to be unveiled at Summer NAMM at the Music City Center in Nashville July 11-13. From a new addition to Martin's acclaimed Road Series to a highly-anticipated new artist custom signature model from Grammy-nominated singer/songwriter Ed Sheeran to the outstanding new CEO-7 paying homage to Martin's "Golden Era®" of guitars, Martin's new models showcase the company's continued exceptional craftsmanship and technical innovation. "The latest CEO-7 model is a tribute to a time when flat top steel string acoustic guitar design was evolving very quickly, says CEO and Chairman Chris Martin. “The market was very competitive as demand for fourteen fret neck instruments was rapidly growing. At that time the Dreadnought was not yet the dominant shape and the smaller tight-waisted models influenced by the parlor guitars of the prior century were still quite popular.”

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C.F. Martin & Co. teams up with Award-winning Artist Ed Sheeran on Signature Edition

NAZARETH, PA – July 8, 2013 – C.F. Martin & Co. is gearing up for an exciting summer music season with the announcement of their newest Artist Signature Edition from the Custom Shop - the LX1E Ed Sheeran Signature Edition! Designed in collaboration with the Grammy-nominated, multi-platinum singer-songwriter, and brand ambassador, the LX1E Ed Sheeran Signature Edition features Ed's personal artistic details on the headstock, including his signature fluorescent orange "+" plus sign and "est. 1991", which represents the name of his platinum-selling album and year Sheeran was born respectively .  Additionally, the "+" plus sign logo is laser-etched on the solid sapele top, which signifies the title of his platinum-selling debut album. 100% of Ed's royalties will be donated to the East Anglia's Children's Hospices ( ), a UK-based charity Sheeran supports and is passionate about.  The organization, whose Royal Patron is The Duchess of Cambridge, supports families and cares for young children and young people with life-threatening conditions and provides services across several UK counties, including Suffolk, where Sheeran was raised.  

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The Life is good Festival Welcomes Jack Johnson, Daryl Hall & John Oates to Raise More Than $1 Million for Kids in Need

The Life is good Festival Welcomes Jack Johnson, Daryl Hall & John Oates and YO GABBA GABBA! to Raise More Than $1 Million for Kids in Need The Roots, Amos Lee among artists performing at the fundraising music festival, Sept. 21-22 June 17, 2013 (Boston) – Life is good®, the lifestyle brand committed to spreading the power of optimism and helping kids in need, today announced Jack Johnson, Daryl Hall & John Oates and YO GABBA GABBA! will headline the 2013 Life is good Festival on Sept. 21-22 at Prowse Farm in Canton, Mass. More than 30,000 fundraisers are expected to come together over the weekend to raise more than $1 million for The Life is good Kids Foundation. Once again, Life is good has partnered with Superfly Presents, nationally-recognized producers of the iconic Bonnaroo and Outside Lands festivals, to assure a first-class festival experience for all ages.  

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Martin Guitar Teams Up with CountryStar and Brand Ambassador Hunter Hayes

NAZARETH, PA – June 13, 2013 - C.F. Martin & Co. is teaming up with multiple Grammy nominated artist and brand ambassador, Hunter Hayes, on a new Facebook contest this summer called ENCORE.  One lucky Grand Prize winner will receive a new Martin OM-42 guitar, the same model that Hunter plays, which values at $6,799, and six months of Martin SP Lifespan strings. The contest launches June 10th-September 3rd and fans can enter by 'liking' the Martin Facebook page, Hunter's Facebook and Martin Strings Facebook  Once fans can enter, they can earn up to 19 more entries by inviting their friends to enter as well. The winner will be announced via Facebook in October. Hunter Hayes and his Martin OM-42 will be hitting the road this summer for the CMT On Tour: Hunter Hayes’ Let’s Be Crazy Tour, and his new digital deluxe album, Hunter Hayes (Encore), will be released June 18 on Atlantic Records.  You can catch Hunter on the TODAY Show’s Summer Concert Series on June 21st .  Hunter will also be featured in Martin Guitar’s 2013 print and online campaign.  For more information on Hunter Hayes:   Media Contact:Aliza Rabinoff of Dan Klores Communications 212-981-5157          



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