C.F. MARTIN & CO. PARTNERS WITH SONGWRITERS MUSIC SERIES TO SUPPORT MUSIC EDUCATION IN AMERICA'S PUBLIC SCHOOLS
New York and Nazareth, PA - C. F. Martin & Co. is partnering with the Songwriters Music Series to benefit the VH1 Save The Music Foundation. The concert series will kick off on May 10 at the Hard Rock CafÃ© in New York City with a short acoustic set by musician and "Glee" star Matthew Morrison. Following the launch in New York, the series will travel to Nashville, Tennessee on June 2nd with a performance by country darlings The Band Perry at the Hard Rock CafÃ© Nashville's Reverb Room and will finish in Los Angeles in September with a soon to be announced artist.
Said Amani Duncan, Director of Promotional Marketing, Martin Guitar, "As trailblazers in the acoustic guitar category, C.F. Martin & Co. is proud to partner with the VH1 Save The Music Foundation - a leader for over a decade in its efforts to restore music education programs in public schools across the country. This partnership is a perfect marriage for us." She added, "Martin Guitar has been a family-owned business for over 178 years, with everyone that works for the company valuing their extended family. The existence of active music programs in schools is important to us as it's been proven that children that are exposed to music theory excel in other core subjects."
Matthew Morrison's self-titled debut is available May 10th on Mercury Records. In support of the album and the VH1 Save the Music Foundation, Matthew is launching a major summer tour, which will feature songs from his forthcoming album, including the hit single "Summer Rain," along with many of the "Glee" fan favorites. In tribute to the great glee clubs across the country, the tour will also offer regional glee clubs the chance to compete for the 'opening act' performance slot in each market and the winner will be chosen by Morrison. Entries can be submitted at www.matthewmorrison.com/gleeclubcontest.
Matthew Morrison is best known to millions as the eternally optimistic high school teacher - and de facto glee club director - Will Schuester, on the FOX television network's runaway hit comedy series "Glee." The show ranks as the #1 entertainment program on broadcast television among Adults 18-34, Teens and Female Teens. Morrison has been nominated for Tony, Emmy and Golden Globe awards, and shared the 2009 SAG (Screen Actors Guild) Award for Best Performance by an Ensemble in a Television Series - Comedy or Musical, for "Glee." Morrison is no stranger to musical theatre, vocal performance and dance, which he studied at New York University's renowned Tisch School of the Arts. His first big Broadway break came as heartthrob Link Larkin in the hit Hairspray. Morrison was later nominated for a Tony Award for his role in The Light in the Piazza. He received a Drama Desk nomination for Outstanding Actor in a Musical for 10 Million Miles. Morrison also starred in the Tony Award-winning revival of South Pacific at New York's Lincoln Center Theater.
The Band Perry's performance in Nashville, Tennessee on June 2nd will follow the Songwriters Music Series' debut in New York. One of Country music's hottest break-through acts, The Band Perry released their self-titled debut album in October 2010 and just four months later, it was certified Gold. The family trio's "modern throwback" style combines classic Country with an eclectic infusion of Rock, Gospel and Soul. As songwriters and musicians, their sound is distinct and rounded out by the rare magic of perfect three-part harmonies. Their first single, the up-tempo "Hip To My Heart" was a Top 20 hit, followed by the inspiring, reflective "If I Die Young," reached #1, was certified Platinum and racked up over 18 million views on YouTube. The Band Perry recently revealed their third single, "You Lie." The sassy anthem of a woman scorned features wordplay that proves the pen is mightier than the sword. "You Lie" is TBP's fastest-climbing radio single to date. Having previously earned CMA and Grammy nominations, the Band Perry recently earned their first ACM Awards (for New Artist of the Year and New Duo or Group of the Year). On April 8, they will join Tim McGraw's Emotional Traffic Tour in Corpus Christi, TX.
After Nashville, the series will move to Los Angeles in September with a surprise performance set to-be-announced in the coming months.
About Martin Guitar
C. F. Martin & Co. (www.martinguitar.com) has been creating the finest instruments in the world for over 175 years. It continues to innovate, introducing techniques and features that have become industry standards including X-bracing, the 14-fret guitar and the "Dreadnought" size. One of the world's leading acoustic instrument makers, Martin guitars are hand-made by skilled craftsmen and women, who use a combination of new design and techniques along with those introduced by the company founder. Founded in 1833 by Christian Frederick Martin, the privately held company has been continuously family owned and operated for six generations. Christian Frederick ("Chris") Martin IV took the helm of the company in 1986 and is its current chairman and CEO. Under his guidance, the company has introduced a number of new and innovative models that appeal to musicians, including the popular acoustic/electric Performing Artist Series, and several custom and signature Artist Editions.
Martin guitars are the instruments of choice for musicians around the world, from the icons of rock, country, folk and bluegrass to those just beginning their careers. They can be seen across all segments of pop culture, from television (Glee, Psych, Raising Hope and American Idol) to the movies; on Broadway and in books, online, and gracing the pages of popular magazines on newsstands everywhere (including in the hands of Jeff Daniels and Hugh Laurie on the covers of the last two issues of Guitar Aficionado). Connect with Martin on Facebook, Twitter, Tumblr, YouTube and many other social media via www.martinguitar.com.
About VH1 Save The Music Foundation
The VH1 Save The Music Foundation is a nonprofit organization dedicated to restoring instrumental music education programs in America's public schools, and raising awareness about the importance of music as part of each child's complete education. To date, VH1 Save The Music has provided more than $47 million in new musical instruments to 1,750 public schools in more than 100 cities around the country, impacting the lives of over 1.6 million children. The 2012 Ambassador Class - dedicated to raising awareness and funds to benefit The Foundation - includes: Amber Riley, Ciara, Jewel, John Legend, John Mayer, Kristin Chenoweth, Lifehouse and Sara Bareilles. Get involved at www.vh1savethemusic.com and follow us on twitter @vh1savethemusic.
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