The Martin Artist Showcase is our annual program dedicated to supporting breakthrough musicians at pivotal moments in their journey. Each year, we spotlight a new class of artists whose songs, voices, and perspectives are shaping what’s next in music. From folk and country to indie, rock, and beyond, these storytellers are building real momentum—and we’re proud to stand beside them. Explore their music, discover their stories, and follow along as we celebrate the next generation of artists.

Meet the refreshed Road Series—now 20 models strong, with 18 newly introduced or updated guitars—designed to support every step of your journey as a player. Whether you’re choosing your first guitar, upgrading your tone, or looking for a versatile, stage-ready instrument, the Road Series helps you move forward with confidence. The lineup is built around two clear paths: Retro, inspired by classic Martin style and heritage, and Modern, designed for contemporary playability and performance. With a wide range of body shapes, tonewood options, and player-focused features, the Road Series makes it easier to choose the guitar that helps you reach what’s next.