For Martin Guitar, the people and the process are one and the same. You cannot remove one while keeping the other. But you can innovate—and yes, even automate—to help people do things in ways that are faster, easier, safer, and more affordable for artists. But it can never replace those ineffable parts of hand craftsmanship that make a Martin so special.

Martin’s Custom Shop Expert Program identifies elite authorized Martin dealers who specialize in designing custom Martin guitars. The dealers selected for this program have proven success in this role and have earned access to Custom Shop options never before open to consumers.