The official printed publication of Martin Guitar
MARTIN® - The Journal of Acoustic Guitars is published by C.F. Martin & Co. in January and July of each year. Written exclusively for acoustic guitar enthusiasts, players, dealers, owners and potential buyers, it includes new product announcements, special edition instruments, developments in the string making area, company news, technical information, and more.
Current issue: Volume 8 - 2018
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Take it From the Top - Volume 8
What struck me about the definition of reimagine was the date. 1934 was one of the last times my family’s business decided to upgrade what is now our most popular guitar. The transition from 12- to 14-fret necks began in 1929 with the OM guitars. In 1934, we began to offer the Dreadnought with a 14-fret neck. While it took a few years for the change to take hold, I think it is fair to say that, today, the 14-fret Martin Dreadnought is the standard by which all other acoustic guitars are judged.
Today we are undertaking a complete refresh of our entire standard rosewood line. This movement began a few years ago when we realized we could consolidate the many variations of the D-18 into one upgraded model.
In 2017, we began to focus on the rosewood models. The first step was to upgrade the post-war D-28. This endeavor has been well received. One question that was often asked: “What about scalloped bracing?” I kept saying: “Stay tuned.”
I challenged my coworkers to help me with the significant task of modernizing guitars whose origins go back to the 1930s (and earlier).
As you might imagine, the discussions were quite animated. We have been making Style 28, 35, 41, 42, and 45 guitars for quite a while. Fortunately, we all knew we were working toward a common goal: How can we modernize traditional Martin Guitar models while continuing to honor our rich history and heritage?
I hope you will take some time and visit your local Authorized Martin Dealer to check out our “new” Standard Series guitars.
C. F. Martin IV
Chairman & CEO
C. F. Martin & Co., Inc.