NAZARETH, Pa. – September 5, 2019 – C. F. Martin & Co.® (Martin Guitar) and the John R Cash Trust introduce the new DX Johnny Cash. Designed in collaboration with Johnny Cash’s son, John Carter Cash, the instrument is a nod to the rich history between Cash and Martin Guitar.
In the early 1970s, Martin Guitar was commissioned to design an all-black lacquered D-35 for country star Johnny Cash. Though Martin had never considered such a request before, an all-black D-35 for the “Man in Black” was custom-made. Cash went on to play his custom D-35 on stage for the next 20 years. In 2006, Martin released a commemorative D-35 Johnny Cash edition.
New for 2019, the DX Johnny Cash features a classic Dreadnought body shape constructed with jet-black high-pressure laminate (HPL) top, back and sides, and includes a custom fingerboard, inlaid with stars and the “CASH” logo. Johnny Cash’s signature appears on the rosette and label. The model comes with FIshmanⓇ MX electronics and a soft gig bag embroidered with the “CASH” logo. The guitar is strung with Martin’s Authentic Acoustic Lifespan® 2.0 strings. The DX Johnny Cash is designed to be an accessible and playable guitar for anyone looking to honor the legacy of the legendary musician.
John Carter Cash adds, “Dad was always committed to Martin. To him it stood for quality. No matter the performance, he could always trust his guitar. I am very proud to continue the relationship my father started with Martin by offering the new DX Cash model. This is a quality guitar for an entry price I hope serves fans of all abilities.”
“Johnny Cash’s legendary music and style resonates with music fans across many generations.” said Chris Martin, Chairman and CEO of C. F. Martin & Co.® “We are proud that he chose a Martin guitar to accompany him through a large part of his musical career and we are proud to offer this great-sounding, affordable guitar so that all Cash fans can pay tribute to the man in black.”
The list price for the Martin DX Johnny Cash guitar is $799.00 and they will be available for purchase at Martin authorized dealers beginning September 2019. Please check with local retailers for availability.
For more about the Martin DX Johnny Cash visit MartinGuitar.com/new
About Martin Guitars and Strings
C.F. Martin & Co.® has been Inspiring Musicians Worldwide® for nearly two centuries with their superior guitar and string products. Martin guitars and strings remain the choice for musicians around the world for their unrivaled quality, craftsmanship, and tone. Throughout the company’s long history, Martin products can be seen and heard across all genres of music and in all segments of pop culture, from concert and theater stages to television and movies.
With an unwavering commitment to environmental sustainability and responsible manufacturing practices, Martin continually drives the acoustic guitar market forward, introducing innovative features that have become standards across the industry. These groundbreaking innovations include the introduction of X-bracing, the 14-fret guitar, and the “Dreadnought” size guitar.
Martin has also led innovations in strings, such as introducing the first high-tensile strength steel-string core wire; the first nickel acoustic strings (Martin Retro®); the proprietary Titanium Core strings; and now the groundbreaking, new Authentic Acoustic line, which offers unmatched stability, tone, comfort, and longevity. Learn more here: www.martinguitar.com/aa.
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