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C.F. Martin & Co. ® Announces Steve Harvey International Marketing Consultant for Europe

NAZARETH, PA – August 1, 2016 – Today C.F. Martin & Co. ® (www.martinguitar.com) announces Steve Harvey, former Editor in Chief and Events Director, Music Division of the UK publication Acoustic as International Marketing Consultant – Europe effective August 8, 2016. In this newly created consultancy role for the brand, Harvey will assume the responsibility for enhancing Martin’s brand presence across Europe, working closely with the company’s distributors and international sales management team. 

Harvey is a well-known figure within the industry and brings with him extensive experience having worked at various publishing houses over the last fifteen years. Following eight years spent at the BBC, Harvey entered the MI industry in 2002, working as Title Manager, and subsequently Managing Editor for Bass Guitar Magazine, at Oyster House Media. In 2004, Harvey became a Director of Oyster House Media and was instrumental in the launch of Acoustic, serving as the magazine’s Editor for its first four years. In 2008 Harvey left Oyster House Media and became part of the writing team for Guitarist magazine in an effort to help balance the electric/acoustic editorial remit. 

“Steve brings to the Martin Guitar company a wealth of MI industry knowledge and expertise that will greatly enhance our marketing and branding efforts throughout Europe”, says Amani Duncan, V.P. Brand Marketing. “With our growing presence outside of the U.S., Steve will be a wonderful addition to our organization as we believe having him as “boots on the ground” will provide our valued distributors and International Sales Managers with a key resource.”

“Acoustic guitar is and has always been my first love”, says Harvey. “I have thoroughly enjoyed both tenures at Acoustic, and I shall particularly miss overseeing the London music shows, but the offer to work with the world’s most famous and respected acoustic guitar manufacturer is too good an opportunity to miss. I am looking forward to utilising the experience I have gained within the MI industry over the past fifteen years or so, as well as take on new and exciting challenges with Martin Guitar.”

 

About Martin Guitar & Martin Strings

C.F. Martin & Co. ® (www.martinguitar.com) has been creating the finest instruments in the world for 183 years.  It continues to innovate, introducing techniques and features that have become industry standards, including X-bracing, the 14-fret guitar and the “Dreadnought” size. One of the world’s leading acoustic instrument makers, Martin guitars are hand-made by skilled craftsmen and women, who use a combination of new design and techniques, along with those introduced by the company founder.

The company is also known for producing high-quality, popular acoustic guitar strings.  These include the successful Martin SP® LIFESPAN® the fastest-growing treated string in the industry, the exciting new Retro® Strings line played and loved by Tony Rice and Laurence Juber and the Martin SP line, which uses an industry leading core wire to hold tunings better.

Martin guitars and Martin strings are the instruments and strings of choice for musicians around the world, from the icons of rock, pop, country, folk and bluegrass to those just beginning their careers.  They can be seen across all segments of pop culture, from television to movies, Broadway, books, online, and gracing the covers of popular magazines on newsstands everywhere. Connect with Martin and Martin Strings on Facebook, Twitter, Tumblr, YouTube and via www.martinguitar.com and www.martinstrings.com.

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