Nazareth, PA (NAMM, Booth 901) – June 13, 2016 – First introduced at the 2016 Winter NAMM Trade Show, Martin Guitar enhances its popular new 17 Series with Matrix VT Enhance ™ acoustic amplification by Fishman ®. These updated models include 00L-17E Black Smoke, 000-17E Whiskey Sunset and 00-17SE Black Smoke. (www.martinguitar.com/VTEnhance)
Martin expands and innovates its world-renowned product line, updating the iconic Standard Series by introducing a new 00-18 and expanding its 15 Series to include the new GPC-15ME.
Due to popular demand, Martin Retro Strings line expands to include Extra Light, Medium, and 12 String sets. Retro Strings are the original Nickel Acoustic string and they offer a proprietary Solid Nickel Alloy Blend wrap wire that brings out the natural tone and timbre of the guitar’s wood. In addition to the unique metal composition, Martin employs a sophisticated winding process for their Retro Strings line to maximize intonation so that every note is crisp and clean. Slightly modified gauging makes the strings easier to play with a more balanced tone and feel. Learn more about Martin's Retro Strings at http://www.martinguitar.com/retros.
Full details on the new Martin Guitar models that will be displayed at 2016 Summer NAMM are below and at www.martinguitar.com/new.
About Martin Guitar & Strings
C.F. Martin & Co. ® (www.martinguitar.com) has been creating the finest instruments in the world for 183 years. It continues to innovate, introducing techniques and features that have become industry standards, including X-bracing, the 14-fret guitar and the “Dreadnought” size. One of the world’s leading acoustic instrument makers, Martin guitars are hand-made by skilled craftsmen and women, who use a combination of new design and techniques, along with those introduced by the company founder.
The company is also known for producing high-quality, popular acoustic guitar strings. These include the successful Martin SP® LIFESPAN® the fastest-growing treated string in the industry, the exciting new Retro Strings line played and loved by Tony Rice and Laurence Juber, and the Martin SP line, which uses an industry leading core wire to hold tunings better.
Martin guitars and Martin strings are the instruments and strings of choice for musicians around the world, from the icons of rock, pop, country, folk and bluegrass to those just beginning their careers. They can be seen across all segments of pop culture, from television to movies, Broadway, books, online, and gracing the covers of popular magazines on newsstands everywhere. Connect with Martin and Martin Strings on Facebook, Twitter, Tumblr, YouTube and via www.martinguitar.com and www.martinstrings.com.
for Martin Guitar
Vice President Brand Marketing
C. F. Martin & Co.