Nazareth, PA (NAMM, Booth 5454, Hall B) – January 20, 2014 - C. F. Martin & Co. (www.martinguitar.com) continues to revisit their historic roots by further enhancing stylistic and technical innovations from some of their best vintage models from past decades including the 20s, 30s 40s and 60s. Outstanding examples of these new models will be featured in two newly expanded series, Retro and Authentics, and will be unveiled at the Winter NAMM Show in Anaheim, California January 23-26, 2014. The iconic acoustic guitar-maker will also introduce to attendees two new additions to its acclaimed Road Series, and a reinterpretation of a classic Martin product, Martin RetroTM Strings.
AUTHENTICS: Martin will present two new additions to its popular Authentic Series that will transport fans to a bygone Golden Era! Guitar enthusiasts will love the new enhancements that match the unique tonal properties and attention to detail of the originals. All models will feature historically accurate specifications such as thinner pegheads, fingerboards, center strips and bridge plates, as well as hand contoured bridges. Shell inlays are closer replicated in shape, size, dimension and location. Other standout details include hide glue construction and cloth side strips inside each body.
RETRO SERIES:Martin’s groundbreaking Retro Series represents the most significant advancement of our era in amplified acoustic sound, capturing the stylistic and sonic elements of iconic classic Martin guitars. The series will welcome two new editions, the 000-18E and the D-35E, which will both enthrall guitarists with the seamless intersection of beautiful historical detail and Martin’s unique forward-thinking technology.
MARTIN RETROTM STRINGS: Martin is also introducing a new take on an old favorite - Martin RetroTM Strings. Crafted from monel, a long-lasting, nickel-based alloy blend, this unique formula mellows quickly to a warm, vintage tone that brings out the natural, woody sounds in your acoustic guitar. Martin Retros provide a rich foundation on rhythm and crisp, clean notes on lead. And the qualities of this unique alloy give the strings a soft touch that make bends and slides feel effortless. Martin Retros are available in light and custom light gauges and are suitable for all genres of music.
About Martin Guitar & Strings
C.F Martin & Co. (www.martinguitar.com) has been creating the finest instruments in the world for over 180 years. Martin continues to innovate, introducing techniques and features that have become industry standards, including X-bracing, the 14-fret guitar and the “Dreadnought” size. One of the world’s leading acoustic instrument makers, Martin guitars are hand-made by skilled craftsmen and women, who use a combination of new design and techniques along with those introduced by the company founder.
The company is also known for producing high-quality, popular acoustic guitar strings. These include the Martin SP® LIFESPAN™ line, the fastest-growing treated string in the industry, and the Martin SP line, which uses an industry leading core wire to hold tunings better.
Martin guitars and Martin strings are the instruments and strings of choice for musicians around the world, from the icons of rock, country, folk and bluegrass to those just beginning their careers. They can be seen across all segments of pop culture, from television (Glee, Psych, Raising Hope and American Idol) to the movies, on Broadway and in books, online, and gracing the covers of popular magazines on newsstands everywhere. Connect with Martin and Martin Strings on Facebook, Twitter, Tumblr, YouTube and via www.martinguitar.com and www.martinstrings.com.