Monday, July 23 2012 01:00
NAZARETH, PA – C.F. Martin & Co. is continuing to expand its already deep-rooted relationships in the country music world with the announcement of its new brand marketing consultant Kate Richardson, who runs the well-respected Richlyn Marketing in Nashville with her partner Lynn Tinsey. Martin Guitar selected Richlyn Marketing for its top-tier artist relations and marketing consulting. The firm will focus on strategic partnerships in aligning the Martin brand with artists, events and media outlets and increasing Martin’s brand awareness amongst the music industry in Nashville.
"We are honored to be selected by C. F. Martin & Co., to represent their iconic brand," said Richardson. "It is an exciting time to be a part of the Martin family, and we look forward to introducing great artists to these amazing instruments and strings."
"We are thrilled to have Kate Richardson and Lynn Tinsey of Richlyn Marketing join the Martin family," said Amani Duncan, Vice President of Brand Marketing for Martin Guitar. "Their combined exceptional expertise and enthusiasm for the Martin brand will greatly bolster our work together and enhance our relationships in the Nashville music community moving forward."
Kate Richardson is a music industry veteran, with over 20 years of experience in marketing and public relations. She was the former Director of Marketing at Gibson Guitars, and prior to that served as manager of interactive marketing at CMT and TNN. Richardson has also coordinated marketing and public relations campaigns for a roster of impressive music stars and project clients such as John Oates, Alison Krauss, Country Music Association, Nashville Songwriters Hall of Fame, Loretta Lynn, Yo-Yo Ma and Bela Fleck.
Lynn Tinsey brings over 18 years of marketing experience and a proven record of success in strategy and advertising development, consumer research and media placement. Previously, Lynn worked with Procter & Gamble developing targeted marketing programs for consumers and professionals. With Richlyn Marketing, Lynn has worked with a variety of clients including corporate, non-profit and music industry professionals.
About Martin Guitar & Strings
C.F Martin & Co. (www.martinguitar.com) has been creating the finest instruments in the world for over 175 years. It continues to innovate, introducing techniques and features that have become industry standards including X-bracing, the 14-fret guitar and the "Dreadnought" size.
One of the world’s leading acoustic instrument makers, Martin guitars are hand-made by skilled craftsmen and women, who use a combination of new design and techniques along with those introduced by the company founder.
The company is also known for producing high-quality, popular acoustic guitar strings. These include the Martin SP® LIFESPAN™ line - the fastest-growing treated string in the industry, and the Martin SP line - which uses an industry leading core wire to hold tunings better.
Martin guitars and Martin Strings are the instruments and strings of choice for musicians around the world, from the icons of rock, country, folk and bluegrass to those just beginning their careers. They can be seen across all segments of pop culture, from television (Glee, Psych, Raising Hope and American Idol) to the movies; on Broadway and in books, online, and gracing the covers of popular magazines on newsstands everywhere. Connect with Martin and Martin Strings on Facebook, Twitter, Tumblr, YouTube and via www.martinguitar.com and www.martinstrings.com.
DKC for Martin Guitar
Richlyn Marketing/For Martin Guitar