NAZARETH, PA – November 19, 2014 - C. F. Martin & Co. is pleased to announce that Carmen Cortez has been promoted to Director of International Sales. Carmen will be responsible for sales in Europe. Carmen joined C. F. Martin & Co. in 1993 as a manufacturing coworker. In 2000 he moved into Martin’s Quality Assurance Department and was then promoted to manufacturing department manager assuming management responsibilities of Martin’s Finishing Department until 2005.
In 2005 Carmen entered Martin’s Sales Department. He was Martin’s Customer Service manager for five and ½ years until he transitioned into international sales as a territory manger in 2011 focusing on emerging global markets.
“Carmen’s deep knowledge and understanding of the international marketplace will ensure that Martin will continue to be a global leader in the acoustic guitar industry,” said C.F. Martin IV, CEO & Chairman. “For two decades he has been a vital bridge between our craftspeople on the factory floor and the loyal musicians who play our instruments, and we’re thrilled that he will now extend this bridge to our customers overseas.”
“Martin is recognized throughout the world for not just being a cherished American icon, but for its uncompromising commitment to the highest standards of quality, craftsmanship and excellence,” said Carmen Cortez. “I’m very excited for the opportunity to represent this proud tradition in Europe.”
Carmen has been responsible for developing many of Martin’s customer service programs, the administration of Martin’s limited lifetime warranty, and Authorized Martin Service Center networks. During his tenure as International Sales Manager, Carmen has successfully grown string and guitar sales by developing and improving international distribution networks, year over year.
Carmen attended Muhlenberg College, a Pennsylvania liberal arts college, as a student majoring in Business Administration. He holds several quality assurance, leadership, and customer service certifications.
About Martin Guitar & Strings
C.F Martin & Co. (www.martinguitar.com) has been creating the finest instruments in the world for over 180 years. It continues to innovate, introducing techniques and features that have become industry standards, including X-bracing, the 14-fret guitar and the “Dreadnought” size. One of the world’s leading acoustic instrument makers, Martin guitars are hand-made by skilled craftsmen and women, who use a combination of new design and techniques along with those introduced by the company founder.
The company is also known for producing high-quality, popular acoustic guitar strings. These include the Martin SP® LIFESPAN™ line, the fastest-growing treated string in the industry, and the Martin SP line, which uses an industry leading core wire to hold tunings better.
Martin guitars and Martin strings are the instruments and strings of choice for musicians around the world, from the icons of rock, pop, country, folk and bluegrass to those just beginning their careers. They can be seen across all segments of pop culture, from television to movies, Broadway, books, online, and gracing the covers of popular magazines on newsstands everywhere. Connect with Martin and Martin Strings on Facebook, Twitter, Tumblr, YouTube and via www.martinguitar.com and www.martinstrings.com.