Tuesday, March 17 2015 08:48
NAZARETH, PA – Leading acoustic guitar maker C.F. Martin & Co. has formally announced the promotion of Kristi Bronico to Sales Manager for Martin Strings. Kristi has supported strings sales over the past three years as Product Manager of Strings, working on sales programs and promotions. Bronico brought more than ten years of sales and marketing experience with previous employers to the role when she joined the Martin family. She will continue to work with Tim McNair, General Manager of the Strings Division.
“Kristi has in-depth knowledge of our string products and a personal passion for playing guitar,” said McNair. “We are excited to get her more directly involved with our customers to support their sales efforts.”
Bronico will have primary responsibility for domestic Strings account management, String sales staff supervision, and Strings-only international distributors.
“I am thrilled to be taking an active role in the company’s dynamic sales organization,” said Bronico. “I look forward to sharing my enthusiasm and love for this iconic brand with our loyal customers.”
About Martin Guitar & Strings
C. F. Martin & Co. (www.martinguitar.com) has been creating the finest instruments in the world for 182 years. It continues to innovate, introducing techniques and features that have become industry standards, including X-bracing, the 14-fret guitar and the “Dreadnought” size. One of the world’s leading acoustic instrument makers, Martin guitars are hand-made by skilled craftsmen and women, who use a combination of new design and techniques, along with those introduced by the company founder.
The company is also known for producing high-quality, popular acoustic guitar strings. These include the Martin SP® LIFESPAN™ line, the fastest-growing treated string in the industry, and the Martin SP line, which uses an industry leading core wire to hold tunings better.
Martin guitars and Martin strings are the instruments and strings of choice for musicians around the world, from the icons of rock, pop, country, folk and bluegrass to those just beginning their careers. They can be seen across all segments of pop culture, from television to movies, Broadway, books, online, and gracing the covers of popular magazines on newsstands everywhere. Connect with Martin and Martin Strings on Facebook, Twitter, Tumblr, YouTube and via www.martinguitar.com and www.martinstrings.com.
DKC Public Relations
for Martin Guitar
Vice President, Brand Marketing
C. F. Martin & Co.