Monday, March 23 2015 08:50
NAZARETH, PA – C. F. Martin & Co. is pleased to announce that Theresa Hoffman has been promoted to International Sales Manager reporting directly to Steven Carletti, Vice President of Global Sales where she will be responsible for global customer management and sales leadership encompassing Martin’s Guitar and String divisions.
Theresa joined C. F. Martin & Co. in 2001 assigned to manufacturing where she spent three and half years learning the construction of guitars. She was then promoted to Quality Assurance where she spent four years and most recently promoted to a Project Manager in Engineering where she was a key contributor in Martin’s efforts to successfully develop and patent on our new simple dovetail construction. "Being a member of the Martin team for 14 years has been an exciting professional experience," says Theresa Hoffman. "I am thrilled to have this new opportunity working with Martin's dynamic domestic and international Sales team and I look forward to positively contributing to the success of Martin guitar sales worldwide."
Theresa earned a Bachelor of Business Administration degree with a focus on International Business and International Marketing from Muhlenberg College.
"In Theresa's time with Martin she has a demonstrated track record of results in whatever role she has held and I am confident that she will continue with success in her new role," says Steve Carletti, VP Global Sales.
About Martin Guitar & Strings
C.F Martin & Co. (www.martinguitar.com) has been creating the finest instruments in the world for over 180 years. Martin continues to innovate, introducing techniques and features that have become industry standards, including X-bracing, the 14-fret guitar and the “Dreadnought” size. One of the world’s leading acoustic instrument makers, Martin guitars are hand-made by skilled craftsmen and women, who use a combination of new design and techniques along with those introduced by the company founder.
The company is also known for producing high-quality, popular acoustic guitar strings. These include the Martin SP® LIFESPAN™ line, the fastest-growing treated string in the industry, and the Martin SP line, which uses an industry leading core wire to hold tunings better. Martin guitars and Martin strings are the instruments and strings of choice for musicians around the world, from the icons of rock, pop, country, folk and bluegrass to those just beginning their careers. They can be seen across all segments of pop culture, from television (Nashville, Glee, Psych, Raising Hope and American Idol) to movies, Broadway, books, online, and gracing the covers of popular magazines on newsstands everywhere. Connect with Martin and Martin Strings on Facebook, Twitter, Tumblr, YouTube and via www.martinguitar.com and www.martinstrings.com.
DKC for Martin Guitar
VP Brand Marketing, C. F. Martin & Co.