NAZARETH, PA – July 8, 2013 – C.F. Martin & Co. is gearing up for an exciting summer music season with the announcement of their newest Artist Signature Edition from the Custom Shop - the LX1E Ed Sheeran Signature Edition!
Designed in collaboration with the Grammy-nominated, multi-platinum singer-songwriter, and brand ambassador, the LX1E Ed Sheeran Signature Edition features Ed’s personal artistic details on the headstock, including his signature fluorescent orange “+” plus sign and “est. 1991”, which represents the name of his platinum-selling album and year Sheeran was born respectively . Additionally, the “+” plus sign logo is laser-etched on the solid sapele top, which signifies the title of his platinum-selling debut album. A portion of the proceeds from the sale of this model will be donated to East Anglia’s Children’s Hospices (www.each.org.uk ), a UK-based charity Sheeran supports and is passionate about. The organization, whose Royal Patron is The Duchess of Cambridge, supports families and cares for young children and young people with life-threatening conditions and provides services across several UK counties, including Suffolk, where Sheeran was raised.
“It was a huge privilege to have the opportunity to collaborate with Martin Guitar,” said Ed Sheeran. “I have been a fan of Martin since I started playing guitar and songwriting, and I am honored to have a Signature Edition that bears my own personal imprint. All of the royalties from every purchase from my Signature Edition will go to the East Anglia Children’s Hospices. I can’t wait to get on stage and perform with it for my fans - I hope they enjoy my new Martin as much as I do!”
“We are so proud to have such a prolific and credible artist as Ed Sheeran join the Martin Guitar family,” said Amani Duncan, Vice President of Brand Marketing for Martin. “One of our marketing objectives at Martin is to spread our dynamic culture, history and brand to new consumers worldwide and Ed is the perfect Ambassador to help us achieve this. We cannot wait to present our latest collaborative Artist Signature Edition to his fans and ours across the world this summer.”
“We’re absolutely delighted that EACH will benefit from the sales of this special guitar and we’d like to thank Ed, C.F. Martin & Co, and absolutely everyone involved in the project,” said Graham Butland, EACH Chief Executive. “Not only will the guitar raise much-needed funds for the charity, but will also greatly raise the profile of EACH and the vital care and support we provide to life-threatened children and their families.”
The LX1E has been Ed Sheeran’s guitar of choice since his early teens. In the span of just two years, Sheeran’s career has catapulted him from a rising star in his native UK, where he was nominated in 2012 for multiple music awards and won two Brit awards, to global success including a massive fan base and critical acclaim in the US. Sheeran and his favorite LX1E Martin guitar have also graced prestigious stages worldwide, from the London Summer Olympics opening ceremony in 2012 to the 2013 Grammy Awards, teaming up with Sir Elton John.
Following an industry unveiling at Summer NAMM on July 11, Ed Sheeran will unveil his LX1E Ed Sheeran Signature Edition to his U.S. fan base when he performs on the TODAY SHOW Summer Concert series on Friday July 12. Fans can catch Sheeran and his new Martin model on the road through the end of 2013 with tour mate Taylor Swift. For more information on Ed Sheeran: http://www.edsheeran.com/
About Martin Guitar
C.F Martin & Co. (www.martinguitar.com) has been creating the finest instruments in the world for over 175 years. It continues to innovate, introducing techniques and features that have become industry standards including X-bracing, the 14-fret guitar and the “Dreadnought” size.
One of the world’s leading acoustic instrument makers, Martin guitars are hand-made by skilled craftsmen and women, who use a combination of new design and techniques along with those introduced by the company founder.
The company is also known for producing high-quality, popular acoustic guitar strings. These include the Martin SP® LIFESPAN™ line - the fastest-growing treated string in the industry, and the Martin SP line - which uses an industry leading core wire to hold tunings better.
Martin Guitars and Martin Strings are the instruments and strings of choice for musicians around the world, from the icons of rock, country, folk and bluegrass to those just beginning their careers. They can be seen across all segments of pop culture, from television (Glee, Psych, Raising Hope and American Idol) to the movies; on Broadway and in books, online, and gracing the covers of popular magazines on newsstands everywhere. Connect with Martin and Martin Strings on Facebook, Twitter, Tumblr, YouTube and via www.martinguitar.com and www.martinstrings.com.
About East Anglia’s Children’s Hospices (EACH)
East Anglia’s Children’s Hospices (EACH) supports families and cares for children and young people with life-threatening conditions across several English counties. Their care and support is tailored for the needs of all family members and delivered where the families wish – in their own home, at hospital, in the community or at one of three hospices. EACH delivers a wide range of services through short-break care, emotional & psychological support, symptom management, care at end of life, bereavement support and many activities & therapies. For both families accessing care, and those who have been bereaved, EACH is a lifeline at an unimaginably difficult time. They rely on voluntary donations for the majority of their income. EACH Royal Patron: HRH The Duchess of Cambridge. To contact EACH visit www.each.org.uk.