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C.F. Martin Partners With Turtle Bay Resort in Oahu to Bring Guitars to the Surfset

OAHU, HI – May 16, 2013 – For the first time, Martin Guitar, Martin Strings and branded products will be featured at a world-class resort, Turtle Bay, located on Oahu’s fabled North Shore. This unique collaboration is part of the overall renovation at Turtle Bay, which began in January 2013 and will continue throughout the year, encompassing changes to the entire 840-acre resort.

These planned renovations follow the recent addition of Surfer, The Bar in November 2011; and enhancements to the resort’s lobby and lobby bar, all of which are line with the resort’s rebranding campaign, launched in 2011. Martin and Martin products will be integrated throughout the resort; Surfer The Bar,  including Martin-themed nights and live open mic nights with guitarists playing Martin guitars; the newly-launched North Shore Water Shed off of the hotel’s lobby, which will feature a display of Martin guitars, ukuleles and Martin-branded products; and a History of Ukulele wall display featured in the lobby that will include a concierge service of Martin guitars and ukuleles available for Turtle Bay guests to take lessons with in the resort’s lobby.

“What goes together better with surfing than music?” said Amani Duncan, Vice President Brand Marketing at C.F. Martin & Co. “Martin Guitar is a lifestyle brand and the integration into the overall lifestyle experience at Turtle Bay, unquestionably Hawaii’s leading surf resort, is a key initiative for our brand in 2013. We are thrilled to be able to showcase our world class guitars, strings, ukuleles and branded products in this premiere vacation destination.”

“We can think of no more iconic partner to help us celebrate our multi-million dollar renovation than C.F. Martin,” said Danna Holck, vice president and general manager, Turtle Bay Resort. “We know that our guests will be thrilled to round out their North Shore experience with the chance to play and purchase Martin guitars and ukuleles, providing a tangible and unique memento of their stay.”

About Martin Guitar

C.F Martin & Co. (www.martinguitar.com) has been creating the finest instruments in the world for over 175 years.  It continues to innovate, introducing techniques and features that have become industry standards including X-bracing, the 14-fret guitar and the “Dreadnought” size. 

One of the world’s leading acoustic instrument makers, Martin guitars are hand-made by skilled craftsmen and women, who use a combination of new design and techniques along with those introduced by the company founder. 

The company is also known for producing high-quality, popular acoustic guitar strings.  These include the Martin SP® LIFESPAN™ line - the fastest-growing treated string in the industry, and the Martin SP line - which uses an industry leading core wire to hold tunings better.

Martin guitars and Martin Strings are the instruments and strings of choice for musicians around the world, from the icons of rock, country, folk and bluegrass to those just beginning their careers.  They can be seen across all segments of pop culture, from television (Glee, Psych, Raising Hope and American Idol) to the movies; on Broadway and in books, online, and gracing the covers of popular magazines on newsstands everywhere. Connect with Martin and Martin Strings on Facebook, Twitter, Tumblr, YouTube and via www.martinguitar.com and www.martinstrings.com.

About Turtle Bay

There’s one North Shore on Oahu. And there’s one resort on it. Ideal for watermen, wave watchers or waders, Turtle Bay is at the epicenter of set after set of activities, events and adventures. Complete with the finest accommodations and amenities suited for the entire family, Turtle Bay is where the “7-Mile Miracle” begins and the lineup is endless. To stay up to date on the Turtle Bay surfing experience, check out TurtleBaySurf.com.

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