NEW YORK, NY – May 23, 2013 – C.F. Martin & Co., the venerable 180-year-old manufacturer of the world’s finest acoustic guitars and guitar strings, is once again partnering with Ace Hotel New York and The Bowery Presents to bring music lovers an intimate performance experience not found anywhere else – 5 at 5 Concert Series. Held five times throughout the year in the Ace Hotel’s always-buzzing lobby lounge, this unique concert series will feature some of the hottest, of-the-moment live music acts in the country, as curated by The Bowery Presents. Each act performs 5 songs at 5:00 pm using Martin Guitars and Martin Guitar Strings.
“We wanted to put our guitars in the hands of the most cutting-edge, indie rockers out there,” said Amani Duncan, Vice President Brand Marketing, Martin Guitar. “What better way to do that than to partner with Ace Hotel and The Bowery Presents? These two organizations are ideal partners since both represent the independent spirit of the New York live music scene.”
The 2013 edition of 5 at 5 kicked off on March 11 with The Thermals, a self-described “post-pop-punk trio” from Portland, Oregon. Their newest, soon-to-be-released sixth LP, “Desperate Ground,” was produced by John Agnello (Dinosaur Jr, Sonic Youth) in Hoboken, NJ. A video of the performance was released today, and fans can visit the 5 at 5 webpage to view the video as well as download The Thermals exclusive acoustic song 'The Sword By My Side' from their newest album "Desperate Grounds." acehotel.com/5at5/thethermals
Future 5 at 5 performances will be announced throughout the year. Martin’s newest brand ambassadors, the West Palm Beach, FL indie rockers Surfer Blood, also recently performed a 5 at 5 showcase to a packed house. They will release their highly-anticipated new album PYTHONS June 11 on Warner Brothers Records.
The Bowery Presents is the leading New York City independent concert promoter whose mission has always been to bring the best musical artists to a diverse array of Northeast concert venues including Terminal 5; Bowery Ballroom; The Wellmont Theater in New Jersey; Music Hall of Williamsburg ; and now, Ace Hotel New York.
About Martin Guitar
C.F Martin & Co. (www.martinguitar.com) has been creating the finest instruments in the world for 180 years. It continues to innovate, introducing techniques and features that have become industry standards including X-bracing, the 14-fret guitar and the “Dreadnought” size.
One of the world’s leading acoustic instrument makers, Martin guitars are hand-made by skilled craftsmen and women, who use a combination of new design and techniques along with those introduced by the company founder.
The company is also known for producing high-quality, popular acoustic guitar strings. These include the Martin SP® LIFESPAN™ line - the fastest-growing treated string in the industry, and the Martin SP line - which uses an industry leading core wire to hold tunings better.
Martin guitars and Martin Strings are the instruments and strings of choice for musicians around the world, from the icons of rock, country, folk and bluegrass to those just beginning their careers. They can be seen across all segments of pop culture, from television (Glee, Psych, Raising Hope and American Idol) to the movies; on Broadway and in books, online, and gracing the covers of popular magazines on newsstands everywhere. Connect with Martin and Martin Strings on Facebook, Twitter, Tumblr, YouTube and via www.martinguitar.com and www.martinstrings.com.
About Ace Hotel
Ace Hotel reinvents hospitality to make something fresh, energized and human. We embrace and reimagine classic buildings and interesting opportunities, creating a sense of history and place that pairs the pragmatic with the romantic. Our hotels are inspired by an affinity for the soulful and fueled by localized and handmade culture. For more information go to https://acehotel.com.