Tuesday, February 03 2015 08:50
The production is currently running in Australia, Korea and Toronto
Nazareth, PA – C.F. Martin & Co. (www.martinguitar.com) is continuing their longstanding collaboration with the 8 time Tony Award-winning musical, "Once" as they move forward with their global tour featuring Martin guitars and strings. Based on the 2007 Academy Award®-winning film of the same name, "Once" completed a successful run on Broadway at the Bernard B. Jacobs Theatre this past January, where they were housed for over three years. The West End production will wrap in March after two years in London, while the U.S. national tour is currently in its second year. Regarding the international expansion, "Once" recently completed a leg of shows in Japan and a production in Melbourne, Australia will end February 8th. Discussions for a production in Sydney to begin in 2016 are underway. Additionally, a Toronto, Canada production begins February 10th. These dates will live alongside the United States tour with ticket information available here: http://oncemusical.com/tour/
"We have loved watching the talented cast members of Once the Musical perform using our Martin guitars and strings on Broadway and throughout the U.S.," said Amani Duncan, Vice President of Brand Marketing for C.F. Martin & Co. "We’re thrilled that audiences around the world are able to see this incredible production. To have a stage filled with Martin guitars each night is fantastic brand exposure for us as people continue to respond to the moving material and performances. It is a privilege to have our instruments enhance each show and serve as a character of sorts in this enduring theatrical sensation that is only growing."
"Once" tells the story of an Irish musician and a Czech immigrant drawn together by their shared love of music. Brought to the stage by an award-winning team of visionary artists and featuring an ensemble cast of gifted actor/musicians, "Once" is a musical celebration of life and love: thrilling in its originality, daring in its honesty...and unforgettable in every way. "Once" a book by award-winning Irish playwright & screenwriter, Enda Walsh ("Penelope", "Hunger", "The New Electric Ballroom"), the OSCAR®-winning music and lyrics of Glen Hansard and Markéta Irglová, direction by the acclaimed John Tiffany (Black Watch), movement by Steven Hoggett ("Black Watch", "American Idiot") and music supervision and orchestrations by Martin Lowe ("Mamma Mia!"). Tickets for the Broadway production are now on sale via Telecharge.com or by phone at 212-239-6200. www.oncemusical.com
About Martin Guitar & Strings
C. F. Martin & Co. (www.martinguitar.com) has been creating the finest instruments in the world for 182 years. It continues to innovate, introducing techniques and features that have become industry standards, including X-bracing, the 14-fret guitar and the "Dreadnought" size. One of the world's leading acoustic instrument makers, Martin guitars are hand-made by skilled craftsmen and women, who use a combination of new design and techniques, along with those introduced by the company founder.
The company is also known for producing high-quality, popular acoustic guitar strings. These include the Martin SP® LIFESPAN™ line, the fastest-growing treated string in the industry, and the Martin SP line, which uses an industry leading core wire to hold tunings better.
Martin guitars and Martin strings are the instruments and strings of choice for musicians around the world, from the icons of rock, pop, country, folk and bluegrass to those just beginning their careers. They can be seen across all segments of pop culture, from television to movies, Broadway, books, online, and gracing the covers of popular magazines on newsstands everywhere. Connect with Martin and Martin Strings on Facebook, Twitter, Tumblr, YouTube and via www.martinguitar.com and www.martinstrings.com.
for Martin Guitar
Vice President Brand Marketing
C. F. Martin & Co.