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Martin Guitar Continues to Innovate With the New "Aged" Custom Guitar Process Debuting at Winter NAMM 2017

Nazareth, PA (NAMM, Hall B Booth 5454) – January 17, 2017 – C.F. Martin & Co. (Martin Guitar) continues to draw inspiration from their historic legacy with their newest innovative technology process, AGED, which will be unveiled with a new custom shop guitar series at Winter NAMM 2017 in Anaheim, CA from January 19-21, 2017.  The new process “ages” a new guitar to replicate the appearance of a classic Martin vintage model. 

Guitar aficionados and collectors worldwide covet the vintage Martin guitars of the "golden era” of the 1930’s, and Martin’s new AGED series feature a limited run of 50 1937 D-28 Authentics based on the visual hallmarks of a vintage Martin guitar, each one hand-aged with several new touches such as the thinner lacquer finish, Vintage Tone System (VTS), spruce Adirondack tops and unique AGED tuning machines. 

"There are not many vintage Martins from the 30's in the market, and if you do find one, their price point can be as high as $75,000-80,000, and there has been a demand for a series like this from our customers,” says Fred Greene, Martin Guitar’s VP Domestic Manufacturing.  "1937 is widely considered the nirvana of old Martins and once we had all the details, we wanted to create a process that would revitalize the classic look and feel of those iconic models. These new "aged" models will be broken in - it’s akin to a great pair of old jeans or shoes that instantly fit right." 

Building on the success of Martin's Authentic series, which utilizes the time honored construction techniques of pre-war Martin guitars, Martin’s Custom Shop team now replicates the look and feel of a well-loved vintage instrument.

“We really wanted to take our time with how we aged the guitar so that it appears as natural as possible,” says Jeff Allen, GM Custom Shop at Martin Guitar. “It was important for us to get the small details right for those customers who have been asking for such a model. This is just the beginning of a journey that will allow us to even replicate museum instruments in limited runs in the near future.”

About Martin Guitar & Strings
C.F. Martin & Co. ® (www.martinguitar.com) has been creating the finest instruments in the world for 184 years. It continues to innovate, introducing techniques and features that have become industry standards, including X-bracing, the 14-fret guitar and the “Dreadnought” size. One of the world’s leading acoustic instrument makers, Martin guitars are hand-made by skilled craftsmen and women, who use a combination of new design and techniques, along with those introduced by the company founder.

The company is also known for producing high-quality, popular acoustic guitar strings and they have been making their own strings since 1970. These include the successful Martin SP® Lifespan®, the fastest-growing long-life string in the industry, the exciting new Retro Strings line played and loved by Tony Rice and Laurence Juber and the Martin SP Acoustic and SP Flexible Core lines, which use an industry leading core wire to hold tunings better.

Martin guitars and Martin strings are the instruments and strings of choice for musicians around the world, from the icons of rock, pop, country, folk and bluegrass to those just beginning their careers.  They can be seen across all segments of pop culture, from television to movies, Broadway, books, online, and gracing the covers of popular magazines on newsstands everywhere. 

Connect with Martin and Martin Strings on Facebook, Twitter, Tumblr, YouTube and via www.martinguitar.com and www.martinstrings.com.

Media Contacts:
Aliza Rabinoff
DKC for Martin Guitar
212-981-5157
aliza_rabinoff@dkcnews.com                       

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