Nazareth, PA (NAMM, Booth 1300) – July 10, 2013 - C. F. Martin & Co. (www.martinguitar.com) is ushering in summer with four unique new models to be unveiled at Summer NAMM at the Music City Center in Nashville July 11-13. From a new addition to Martin’s acclaimed Road Series to a highly-anticipated new artist custom signature model from Grammy-nominated singer/songwriter Ed Sheeran to the outstanding new CEO-7 paying homage to Martin’s “Golden Era®” of guitars, Martin’s new models showcase the company’s continued exceptional craftsmanship and technical innovation.
“The latest CEO-7 model is a tribute to a time when flat top steel string acoustic guitar design was evolving very quickly, says CEO and Chairman Chris Martin. “The market was very competitive as demand for fourteen fret neck instruments was rapidly growing. At that time the Dreadnought was not yet the dominant shape and the smaller tight-waisted models influenced by the parlor guitars of the prior century were still quite popular.”
About Martin Guitar & Strings
C.F Martin & Co. (www.martinguitar.com) has been creating the finest instruments in the world for 180 years. It continues to innovate, introducing techniques and features that have become industry standards, including X-bracing, the 14-fret guitar and the “Dreadnought” size. One of the world’s leading acoustic instrument makers, Martin guitars are hand-made by skilled craftsmen and women, who use a combination of new design and techniques along with those introduced by the company founder.
The company is also known for producing high-quality, popular acoustic guitar strings. These include the Martin SP® LIFESPAN™ line, the fastest-growing treated string in the industry, and the Martin SP line, which uses an industry leading core wire to hold tunings better.
Martin guitars and Martin strings are the instruments and strings of choice for musicians around the world, from the icons of rock, country, folk and bluegrass to those just beginning their careers. They can be seen across all segments of pop culture, from television (Glee, Psych, Raising Hope and American Idol) to the movies, on Broadway and in books, online, and gracing the covers of popular magazines on newsstands everywhere. Connect with Martin and Martin Strings on Facebook, Twitter, Tumblr, YouTube and via www.martinguitar.com and www.martinstrings.com.