Nazareth, PA – December 15, 2016 – C.F. Martin & Co. ® has spent 2016 celebrating the 100th anniversary of its most iconic guitar body size – the Martin Dreadnought (1916-2016), known worldwide as the most replicated body size in the world. A highlight of the yearlong celebration was the award-winning documentary film produced by Martin Guitar entitled, “Ballad of the Dreadnought”, which can be viewed at http://bit.ly/dreadnought-doc. Since its online premiere on May 5, 2016, the film has been viewed over 50,000 times and has also been officially selected by various prestigious film festivals, including the 2017 San Luis Obisbo International Film Festival, Holly Shorts Film Festival, New Hope Film Festival, Newport Beach Film Festival and the USA Film Festival.
"The iconic Dreadnought model has been such an important and integral part of American music history and our company’s legacy for a century now," says Chris F. Martin IV, Chairman and CEO of Martin Guitar. "This beautifully-made film celebrates the indelible impact of the Dreadnought and also showcases the appreciation and artistry of countless generations of musicians past and present who have used the Dreadnought to create memorable music."
The "Ballad of the Dreadnought" highlights Martin Dreadnought’s long, illustrious history in American music over the past century, its historic roots and the amazing array of legendary music artists past and present, from country to pop/rock to folk to Americana to bluegrass, who have made the Martin Dreadnought a key part of their own musical legacies. The film is narrated by actor and musician Jeff Daniels and features interviews with Martin Guitar’s Chairman & CEO Chris Martin IV, Crosby, Stills & Nash, Steve Miller, Rosanne Cash, Del McCoury, Vince Gill, Fred Oster (Vintage Instruments), George Gruhn (Gruhn Guitars), Jason Isbell, Seth Avett (The Avett Brothers), Sturgill Simpson and many more.
"Martin Guitar created the Dreadnought guitar, the most iconic and replicated guitar body size in the world,” said Amani Duncan, Martin's VP Brand Marketing and Executive Producer. "To be able to work with Martin's Chairman and CEO Chris Martin IV, our creative agency Lehigh Mining and Navigation, Director John Sterling Ruth and all the talented singer/songwriters and industry buffs who were thrilled to share with the world their own Martin Dreadnought stories resulted in a truly a rewarding experience for everyone involved. The story of the Martin Guitar Dreadnought is one guitar enthusiasts worldwide should know."
About Martin Guitar & Strings
C.F. Martin & Co. ® (www.martinguitar.com) has been creating the finest instruments in the world for 184 years. It continues to innovate, introducing techniques and features that have become industry standards, including X-bracing, the 14-fret guitar and the “Dreadnought” size. One of the world’s leading acoustic instrument makers, Martin guitars are hand-made by skilled craftsmen and women, who use a combination of new design and techniques, along with those introduced by the company founder.
The company is also known for producing high-quality, popular acoustic guitar strings and they have been making their own strings since 1970. These include the successful Martin SP® Lifespan®, the fastest-growing long-life string in the industry, the exciting new Retro Strings line played and loved by Tony Rice and Laurence Juber and the Martin SP Acoustic and SP Flexible Core lines, which use an industry leading core wire to hold tunings better.
Martin guitars and Martin strings are the instruments and strings of choice for musicians around the world, from the icons of rock, pop, country, folk and bluegrass to those just beginning their careers. They can be seen across all segments of pop culture, from television to movies, Broadway, books, online, and gracing the covers of popular magazines on newsstands everywhere.
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